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Growth Expert
SOCIAL SELLING GmbHGrowth Expert managing Paid Ads campaigns on LinkedIn and Meta for B2B companies in the DACH region. Collaborating with a Senior Consultant and taking responsibility for various client projects.
About the role
Key responsibilities & impact- You are not an assistant but a strategic sparring partner.
- You are responsible for implementing campaigns.
- You build campaigns from scratch, launch them, and optimize them daily.
- CPL, CTR, ROAS and CPA are your metrics — not just buzzwords in the kickoff.
- You precisely segment ICPs, build Custom and Lookalike Audiences, test Matched Audiences on LinkedIn, and develop persona-specific messaging per ad set.
- You calculate budgets, manage frontloading and bidding, and increase spend in a controlled way each day until the performance curve stabilizes.
- Weekly ad account reviews with the team are your main development format.
- You write headlines and body copy in German and English that filter rather than please.
- A/B tests on copy, creative and CTAs run systematically, not randomly.
- You build KPI dashboards that enable decision-making rather than just listing numbers.
- Conversion tracking, UTM structure and lead attribution are in your hands.
- You orchestrate setup, QA and launches, document learnings after every test and ensure campaigns are set up to scale.
Requirements
What you’ll need- At least 2 years of marketing experience with a genuine focus on paid ads on LinkedIn or Meta.
- You have launched campaigns yourself, not just read reports.
- You understand why a lead costs €80 and not €8, and can name the levers to change that.
- Metrics are tools for you, not decoration.
- You work in a structured way, make data-driven decisions and are persistent when assumptions remain unverified.
- Bonus: Experience with HubSpot, Lemlist, Clay or automations via Zapier. Not required, but a plus.
Benefits
Comp & perks- Performance-based compensation with noticeable salary increases when you deliver.
- MacBook, available for private use as well.
- 100% remote.
- Health plan with over 300 services plus an available budget for massages, glasses, medications and alternative practitioners.
- Team events and company parties so remote work doesn’t feel isolating.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign implementationCPLCTRROASCPAaudience segmentationA/B testingconversion trackingKPI dashboard creationlead attribution
Soft Skills
strategic thinkingdata-driven decision makingpersistencestructured work approachcopywritingteam collaborationanalytical skillsproblem-solving