Senior UA Manager, Web

Social Discovery Group

Senior UA Manager scaling Meta Ads across app and web funnels for SDG’s global dating products. Optimizing budgets, creative testing, acquisition performance, and reporting for high-volume campaigns.

Posted 8/4/2026full-timeRemote • 🇵🇱 PolandSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and scaling Meta Ads campaigns across Facebook and Instagram, with a strong focus on optimizing acquisition funnels and analyzing campaign performance. Proficient in budget management and data analysis, with fluency in Russian and English for effective communication.

Highest-signal resume keywords

Meta Ads ManagementBudget ManagementData AnalysisApp and Web Acquisition FunnelsRussian Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta AdsCampaign OptimizationROI AnalysisCPI ManagementGEO TargetingCreative Performance EvaluationReportingAutomationGoogle Analytics 4Excel

Soft Skills

Analytical SkillsCommunication

Tools & Technologies

Google SheetsInternal Analytics ToolsCRM Tools

Industry Keywords

B2C ProductsDatingGamingIGamingEntertainment

About the role

Key responsibilities & impact

Launch, manage, and scale Meta Ads campaigns across Facebook and Instagram for two dating products
Manage both app and web acquisition funnels
Analyze campaign metrics, optimize budgets, improve ROI/CPA/CPI, and scale traffic efficiently
Develop and test growth hypotheses involving audiences, GEOs, placements, ad formats, landing pages, app/web flows, and creative angles
Research competitors and work with the creative team to generate creative hypotheses and prepare briefs
Evaluate creative performance
Build structured reporting and improve campaign management processes
Automate campaign management through rules, tools, and scalable solutions

Requirements

What you’ll need

3+ years of hands-on experience with Meta Ads / Facebook Ads
Ideally experience in dating, gaming, iGaming, entertainment, or other high-volume B2C products
Proven experience managing monthly budgets of at least $100k, ideally scaling to $400k–$500k per month
Strong experience with both app and web acquisition funnels
Strong analytical skills
Ability to work with data, reports, Google Sheets/Excel, GA4, and internal analytics/CRM tools
Ability to explain decisions through numbers
Russian fluency
English reading and writing skills sufficient for working with tools and documentation

Benefits

Comp & perks

REMOTE OPPORTUNITY to work full-time
Vacation 28 calendar days per year
7 wellness days per year
Bonuses up to $5000 for recommending successful applicants for positions in the company
50% payment for professional training, international conferences, and meetings
Corporate discount for English lessons
Health benefits, including up to $1,000 gross per year per employee for those not eligible for corporate medical insurance
Equipped workplace and necessary equipment in offices or co-working locations
Reimbursement of workplace costs up to $1,000 gross once every 3 years in other locations
Internal gamified gratitude system with bonuses exchangeable for merchandise, team building activities, massage certificates, etc.