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Marketing Analyst, CM
Social Discovery GroupMarketing Analyst optimizing advertising campaigns for social discovery products and enhancing key performance indicators. Preparing analytical reports and improving marketing models with a global team.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in analyzing advertising campaign performance through data-driven insights, utilizing tools like Google Sheets and BigQuery to optimize key performance indicators. Proficient in statistical analysis and familiar with web analytics tools to enhance marketing strategies.
Highest-signal resume keywords
Google Sheets ExpertiseBigQuery KnowledgeMathematical StatisticsExperience with BI ToolsWeb Analytics Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Statistical AnalysisA/B Testing EvaluationMarketing Performance MonitoringAttribution Model ImprovementLTV Marketing Model ReviewGoogle Ads AnalyticsPython BasicsMS SQL Experience
Tools & Technologies
Google AnalyticsGoogle Tag ManagerTableauSuperSet
Industry Keywords
Advertising Campaign OptimizationKey Performance IndicatorsMarketing ReportsBudgeting Tools
Tech Stack
Tools & technologiesBigQueryPythonSQLTableau
About the role
Key responsibilities & impact- Preparing various analytical sections (summary reports) on advertising campaigns to find ways to optimize
- Researching / Developing practical recommendations for improving key performance indicators of advertising campaigns
- Evaluation, review, and monitoring of the current A/B test. Provide accurate results and recommendations for further experiments.
- Daily monitoring of key marketing performance indicators of products, advertising campaigns, timely notification in case of significant deviations from the norm, searching for and explaining the reasons
- Review and improvement of existing attribution, LTV marketing models
- Optimizing marketing reports/budgeting tools
Requirements
What you’ll need- Higher education (technical/mathematical/economic education)
- Excellent knowledge of Google Sheets (free handling of pivot tables)
- Good knowledge of BigQuery
- Knowledge of mathematical statistics is critical.
- English level is B2+
- Experience with BI tools (Tableau, SuperSet, etc)
- Preference for candidates located in APAC or nearby time zones , with at least 3 hours of overlap with the team's working hours.
- Will be a plus: Experience with MS SQL
- Basic knowledge of Python
- Familiarity with web analytics tools such as Google Analytics and Google Tag Manager
- Experience working with Google Ads platforms and campaign analytics.
Benefits
Comp & perks- REMOTE OPPORTUNITY to work full-time
- Vacation 28 calendar days per year
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- 50% payment for professional training, international conferences, and meetings
- Corporate discount for English lessons
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.