Head of Performance – Social Media

Social Discovery Group

Head of Performance managing media buying on Meta and TikTok for SDG's web products. Overseeing acquisition strategies and collaborating with analytics, product, and creative teams.

Posted 6/16/2026full-timeRemote • 🌎 Anywhere in the WorldLeadWebsite

About the role

Key responsibilities & impact

Manage performance media buying in Meta and TikTok for the company’s web products
Be responsible for achieving key business metrics: EI, VS, CPA, ROI
Scale acquisition while maintaining or improving efficiency
Launch and validate new hypotheses to grow marketing channels
Build fast testing and data-driven decision-making processes
Identify new growth opportunities and challenge existing acquisition approaches
Collaborate closely with analytics, product, automation, and creative teams
Implement automation workflows and contribute to the development of automation projects within performance marketing
Ensure a high KPI achievement rate across the team

Requirements

What you’ll need

Deep expertise in performance media buying on Meta and TikTok
Proven experience managing acquisition specifically for web products, not only mobile apps
Experience scaling large advertising budgets while maintaining efficiency
Strong understanding of key metrics: CPA, ROI / ROAS, LTV
Experience building and managing funnels: creative → landing page
Ability to quickly test hypotheses related to creatives, audiences, geographies, and offers
Experience working with analytics, attribution, and BI tools
Understanding of acquisition automation: rules, APIs, bulk changes, and alerts
Ability to manage teams of media buyers and establish effective testing processes
Experience working in high-volume performance environments such as gaming, dating, gambling, creator tools, or subscription-based products.

Benefits

Comp & perks

REMOTE OPPORTUNITY to work full-time
Vacation 28 calendar days per year
7 wellness days per year (time off)
Bonuses up to $5000 for recommending successful applicants for positions in the company
50% payment for professional training, international conferences, and meetings
Corporate discount for English lessons
Health benefits
Workplace organization (equipped workplace and necessary equipment)
Reimbursement of workplace costs up to $1000 gross once every 3 years
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance media buyingacquisition managementscaling advertising budgetskey metrics analysisfunnel managementhypothesis testingacquisition automationdata-driven decision makingKPI achievementautomation workflows

Soft Skills

collaborationteam managementproblem-solvingdata analysiscommunication