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Senior UA Manager, Facebook
Social Discovery GroupSenior UA Manager managing Facebook user acquisition campaigns across global dating platforms. Leading campaign optimization and performance strategies for core products in USA and Tier-1 countries.
About the role
Key responsibilities & impact- Own Facebook UA for web funnels across our core dating portfolio (e.g., Dating.com / DateMyAge and similar products), with a primary focus on USA + Tier-1
- Plan, launch, optimise, and scale campaigns (typical monthly spend per channel is in the $200k–$300k+ range, with growth ambitions)
- Build and maintain account/BM structures and operational hygiene (tracking setup, domains, whitelists, payment flow, basic infrastructure)
- Run a structured creative testing loop: hypotheses → iterations → learning → scaling
- Drive automation improvements (rules / scripts / integrations with 3rd-party automation tools) and document best practices to scale the channel reliably
Requirements
What you’ll need- Senior hands-on Facebook UA background (web/B2C), with proven experience in the USA + Tier-1 (CIS-only experience is not a fit)
- Budget ownership at $100k+/month level (ideally closer to $200k+/month), with clear performance thinking (CPA/ROAS/LTV, scaling logic)
- Strong grasp of Facebook best practices (structure, scaling, bidding, measurement, troubleshooting) and readiness for a role that is ~70–80% execution / ~20–30% channel leadership
- Experience (or solid exposure) to automation + a practical understanding of AI/creative iteration workflows
Benefits
Comp & perks- REMOTE OPPORTUNITY to work full-time
- Vacation 28 calendar days per year
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- 50% payment for professional training, international conferences, and meetings
- Corporate discount for English lessons
- Health benefits
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations
- reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Facebook UAcampaign optimizationbudget managementCPAROASLTVcreative testingautomationAI workflowsB2C marketing
Soft Skills
performance thinkingleadershipexecutionanalytical skillsproblem-solving