Social Discovery Group

Senior PPC Specialist

Social Discovery Group

full-time

Posted on:

Location Type: Remote

Location: Poland

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Job Level

Senior

About the role

  • Google Ads and Bing Ads campaigns launch and optimization;
  • Launch and scale the prospecting Demand Generation (DemandGen) campaigns from scratch, bringing them to break-even and profitability;
  • Set up, manage, and optimize Search and Performance Max (PMax) campaigns, ensuring scalable growth without loss of efficiency;
  • Continuously optimize campaign performance through bid strategies, targeting, budgets, and audience signals;
  • Test new ad creatives and hypotheses, working closely with the Creative team to produce and iterate on new assets;
  • Drive creative performance improvement through structured A/B testing and insights sharing;
  • Build and maintain performance reports and dashboards in Google Sheets for in-depth campaign analysis;
  • Leverage data from internal BI systems, Superset, and other data sources to inform decision-making and optimization;
  • Analyze funnel performance and identify opportunities for efficiency improvement and scale.

Requirements

  • 2+ years of hands-on experience managing Google Demand Generation (formerly Discovery) campaigns, focused on performance objectives rather than branding;
  • Proven experience working with both video and static creatives in DemandGen campaigns using tCPA and tROAS bidding strategies;
  • Solid experience in managing and optimizing Search and Performance Max (PMax) campaigns with tCPA and tROAS strategies;
  • Strong understanding of performance optimization metrics, including CPA, ROI, and ROAS;
  • Proficient in Excel / Google Sheets;
  • Strong analytical skills with the ability to interpret data and translate insights into actionable optimizations;
  • Ability to independently optimize and scale campaigns while maintaining efficiency targets;
  • English level B2 or higher;
  • Russian - C1+.
Benefits
  • REMOTE OPPORTUNITY to work full-time;
  • Vacation 28 calendar days per year;
  • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
  • Bonuses up to $5000 for recommending successful applicants for positions in the company;
  • 50% payment for professional training, international conferences, and meetings;
  • Corporate discount for English lessons;
  • Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
  • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
  • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsBing AdsDemand GenerationSearch campaignsPerformance Max (PMax)tCPA bidding strategytROAS bidding strategyA/B testingcampaign performance metricsdata analysis
Soft Skills
analytical skillscommunicationindependencecreativitycollaboration