Senior PPC Specialist
Social Discovery Group
full-time
Posted on:
Location Type: Remote
Location: Anywhere in the World
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Job Level
About the role
- Google Ads and Bing Ads campaigns launch and optimization
- Launch and scale the prospecting Demand Generation (DemandGen) campaigns from scratch, bringing them to break-even and profitability
- Set up, manage, and optimize Search and Performance Max (PMax) campaigns, ensuring scalable growth without loss of efficiency
- Continuously optimize campaign performance through bid strategies, targeting, budgets, and audience signals
- Test new ad creatives and hypotheses, working closely with the Creative team to produce and iterate on new assets
- Drive creative performance improvement through structured A/B testing and insights sharing
- Build and maintain performance reports and dashboards in Google Sheets for in-depth campaign analysis
- Leverage data from internal BI systems, Superset, and other data sources to inform decision-making and optimization
- Analyze funnel performance and identify opportunities for efficiency improvement and scale
Requirements
- 2+ years of hands-on experience managing Google Demand Generation (formerly Discovery) campaigns, focused on performance objectives rather than branding
- Proven experience working with both video and static creatives in DemandGen campaigns using tCPA and tROAS bidding strategies
- Solid experience in managing and optimizing Search and Performance Max (PMax) campaigns with tCPA and tROAS strategies
- Strong understanding of performance optimization metrics, including CPA, ROI, and ROAS
- Proficient in Excel / Google Sheets
- Strong analytical skills with the ability to interpret data and translate insights into actionable optimizations
- Ability to independently optimize and scale campaigns while maintaining efficiency targets
- English level B2 or higher
- Russian - C1+
Benefits
- REMOTE OPPORTUNITY to work full time
- Vacation 28 calendar days per year
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- 50% payment for professional training, international conferences and meetings
- Corporate discount for English lessons
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google AdsBing AdsDemand GenerationSearch campaignsPerformance Max (PMax)tCPA bidding strategytROAS bidding strategyA/B testingcampaign performance metricsdata analysis
Soft skills
analytical skillscommunicationindependencecreativitycollaboration