Senior Director, GTM Strategy, Marketing Operations

SOCi, Inc.

Senior Director of GTM Strategy leading marketing operations for AI-powered marketing solutions company. Responsible for pipeline generation, forecasting, and cross-functional alignment with Sales and RevOps teams.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $150,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Co-Own Marketing GTM Strategy (with Head of Demand Generation)
Partner with the Head of Demand Generation to define how Marketing drives pipeline and revenue across inbound, outbound, ABM, and enterprise motions
Align on ICP prioritization, segmentation, channel mix, and campaign strategy
Own Forecasting, Targets & Performance
Own marketing pipeline targets, forecasts, and performance against plan
Develop and manage models for pipeline generation, conversion, and ROI across channels
Provide visibility into performance and ensure both strategy and execution are aligned to hit targets
Own Investment Strategy (Tech + Budget Allocation)
Own and manage the marketing technology budget and overall investment strategy
Partner with Demand Gen and Finance to allocate budget across channels, programs, and tools
Continuously evaluate ROI and reallocate resources to maximize pipeline and efficiency
Translate Strategy → Execution Through Partnership
Define priorities and strategic direction…while partnering with Demand Generation on execution
Set priorities for the Director of Marketing Operations / GTM Engineering to enable scalable execution
Ensure systems, automation, and measurement frameworks support both strategy and program needs
Drive Cross-Functional GTM Alignment
Align with Sales and RevOps on targets, SLAs, and conversion expectations
Influence sales follow-up, routing, and coverage to improve funnel performance
Represent marketing strategy in broader GTM and revenue planning discussions
Insights & Optimization
Turn data into actionable insights that inform both GTM strategy and demand generation execution
Identify funnel gaps and prioritize improvements in partnership with Demand Gen
Bring a strong POV on where to invest, scale, or pull back

Requirements

What you’ll need

8–12+ years in B2B SaaS marketing strategy, revenue / marketing operations, or demand generation leadership
Deep technical expertise across CRM platforms, marketing automation suites, and workflow orchestration tools to enable seamless systems integration
Proven ownership of pipeline targets and marketing-driven revenue outcomes
Strong experience with forecasting, funnel modeling, and performance management
Deep understanding of multi-channel GTM (inbound, outbound, ABM, enterprise sales cycles)
Experience managing marketing budgets, including technology and media investment
Ability to influence cross-functional stakeholders (Sales, RevOps, Finance) without direct authority
Strong analytical and strategic thinking…paired with enough operational fluency to guide execution

Benefits

Comp & perks

Health insurance plans, dental, and vision
Wellness incentives
401(k) plan with employer match
Flexible paid time off
Quarterly wellness days
Paid holidays
Unique employee engagement programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS marketing strategyrevenue operationsdemand generation leadershipforecastingfunnel modelingperformance managementmulti-channel GTMpipeline generationROI evaluationbudget management

Soft Skills

influencing stakeholdersanalytical thinkingstrategic thinkingoperational fluencycross-functional collaborationprioritizationexecution guidancedata-driven decision makingcommunicationpartnership