Global Brand Communications Director

Sobi - Swedish Orphan Biovitrum AB (publ)

Global Brand Communications Director at Sobi, leading brand communications strategy for Tryngolza. Collaborating across teams to translate strategy to impactful communications and execution.

Posted 6/16/2026full-timeRemote • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

Lead the global brand communications strategy, including launch readiness, data milestone planning, and lifecycle communications
Maintain the brand narrative consistently across all channels and stakeholders
Partner with Disease State Awareness lead on product media strategy, including channel selection, prioritization, and media investment (paid, earned, and owned)
Build and manage relationships with key international and specialty media
Guide affiliates in local media engagement, ensuring consistency, compliance, and quality
Lead the brand congress communications roadmap (pre-, during-, and post-congress)
Oversee development of global congress toolkits and ensure strong local amplification across markets
Coordinate Support cross-functional alignment (Medical, IR, Compliance) for data communication and own media engagement
Develop and deploy global communication toolkits, digital assets, and campaign playbooks for affiliate use
Oversee development of high-quality communication materials, including narratives, Q&As, digital content, and presentations
Partner closely with country teams to strengthen capabilities and drive high-quality execution
Lead agency management, ensuring strategic alignment, quality delivery, and efficient execution
Partner with Medical and Brand teams to ensure scientific integrity and strong educational impact
Collaborate with Community Engagement to amplify the patient voice and strengthen external partnerships
Align with Corporate/IR Communications to ensure consistency and clarity of external messaging
Lead global insight gathering (media landscape, social listening, advisory boards) to inform strategy
Define and track KPIs to measure communication effectiveness and optimize impact
Continuously refine communication approaches based on data, insights, and evolving market dynamics
Drive continuous improvement of communications capabilities across international markets
Introduce and scale best practices data-driven communications and promote the use of new tools, including AI, to enhance efficiency, personalization, and impact
Manage the budget for communication programs; forecast, track ROI, and reallocate for impact while operating to SOPs, industry codes, and corporate values

Requirements

What you’ll need

Proven experience in brand communications/PR within healthcare, including significant experience in pharmaceutical or biotech environment.
Demonstrated success in leading complex, multi-market communications strategies at regional or global level.
Strong strategic mindset with the ability to translate business priorities into impactful communications and reputation initiatives.
Proven ability to work cross‑functionally, lead without authority, and manage complexity.
Strong relationship builder, capable of fostering trusted partnerships across functions (Commercial, Medical, Market Access, Regulatory, Policy, Patient Advocacy) and across country affiliates.
Excellent communication and influence across functions, cultures, and seniority levels; fluent in English.
Excellent judgment and decision-making skills, with the ability to prioritize in dynamic, fast-paced environments.
High energy, creativity, agility and a proactive, solutions‑orientated mindset.
Strong team player with the ability to work independently while maintaining high accuracy and accountability.
Proficiency with approval systems and compliant content workflows (e.g., Veeva).
Proficiency in digital and modern communication tools; familiarity with AI-enabled content development within company policies is an asset
Travel requirement approximately 20% of working time

Benefits

Comp & perks

Competitive compensation for your work
Emphasis on work/life balance
Collaborative and team-oriented environment
Opportunities for professional growth
Diversity and Inclusion
Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand communicationsmedia strategydata communicationcommunication toolkitsdigital content developmentKPI trackingdata-driven communicationscampaign playbookscompliant content workflowsstrategic alignment

Soft Skills

strategic mindsetrelationship buildingcross-functional leadershipexcellent communicationjudgment and decision-makingcreativityagilityproactive mindsetteam playerindependence