Director – Immunology, Rheumatology Marketing

Sobi - Swedish Orphan Biovitrum AB (publ)

Marketing Director tasked with launching a novel oral therapy for a severe form of gout at Sobi. Collaborating with teams to develop and execute pre-launch and launch strategies.

Posted 4/29/2026full-timeRemote • Boston • Massachusetts • 🇺🇸 United StatesSenior💰 $200,000 - $260,000 per yearWebsite

About the role

Key responsibilities & impact

Develop initial launch strategy and high-level launch plan
Refine commercial opportunity assessment, including potential use cases across the disease continuum/lines of therapy
Lead development of initial product value proposition, including positioning/copositioning strategy and asset-specific lexicon recommendations
Develop initial recommendations related to HCP and patient prioritization and go-to-market model requirements
Lead cross-functional working group to align on a product SWOT and strategic imperatives, identifying major investment requirements e.g., DTC, media, field sales, patient services
Codify and maintain key launch strategies and assumptions in a brand plan
Build and work with cross-functional partners to execute a market development strategy inclusive of disease state education, PR/media, Ad Boards, and KOL/professional society engagement
Serve as the US commercial representative on the labeling strategy workstream
Collect stakeholder insights, monitor the competitive environment, and commission market research to inform the projects above
Lead the process to select key agency partners who will support the launch
Partner and align with cross-functional and global partners to establish launch readiness milestones, requirements, and timelines
Collaborate closely with the global team on the development of early US promotional assets e.g., brand book, logo, etc.
Develop and manage OPEX forecasts
Cultivate strong relationships and drive collaboration with all cross-functional partners, including sales, global commercial, regulatory, legal and compliance, medical, commercial operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access
Lead branded marketing efforts for the asset post-PDUFA, inclusive of brand plan, promotional campaign, and materials development, and omni-channel strategies
Collaborate with field teams to identify best practices, uncover needs/trends, and build relationships to improve consistency of brand strategy execution
Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving the success of initiatives over the long-term in a competitive market
Lead all national congress participation, including contracting, booth design, and internal coordination

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or Life Sciences; MBA or other advanced degree preferred
15+ years of relevant pharmaceutical or biotech industry experience
5+ years of progressive people management experience in marketing roles of increasing responsibility
Broad commercial experience across U.S. HCP marketing, patient marketing, and omnichannel marketing required
Proven success leading U.S. product launches from pre‑launch through commercialization, managing high‑impact projects and tactics
Demonstrated ability to manage complex projects through Legal, Medical, and Regulatory review and approval
Strong understanding of key laws and regulations impacting the pharmaceutical industry (PhRMA Code, HIPAA, FD&C Act, Anti‑Kickback Statute) with a commitment to ethical and compliant practices
Experience working in a small‑to‑mid‑sized biopharmaceutical company is required
Ability to travel up to 30%.

Benefits

Comp & perks

Competitive compensation for your work
Generous time off policy
Opportunity to broaden your horizons by attending popular conferences
Emphasis on work/life balance
Collaborative and team-oriented environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product launch strategycommercial opportunity assessmentvalue proposition developmentmarket development strategyOPEX forecastingmarketing mix optimizationproject managementstakeholder insights collectioncompetitive environment monitoringagency partner selection

Soft Skills

cross-functional collaborationrelationship buildingleadershipcommunicationstrategic thinkingaccountabilityteam managementproblem-solvinginsight distillationtrend identification

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Life SciencesMBA or advanced degree