Sobi - Swedish Orphan Biovitrum AB (publ)

Global Brand Director

Sobi - Swedish Orphan Biovitrum AB (publ)

full-time

Posted on:

Location Type: Remote

Location: Switzerland

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Job Level

Lead

About the role

  • Lead the global disease state awareness and education (DSA/E) strategy for high‑visibility global brand (sHTG)
  • Shape the market through insight-led, unbranded campaigns, credible educational resources, and meaningful clinician engagement
  • Partner across Medical, Market Access, Regulatory, Compliance, Legal and Finance, plus regional teams and affiliate commercial teams
  • Turn insights into high‑quality programs that elevate clinical understanding, clarify patient pathways, and pave the way for successful adoption while maintaining the highest standards of compliance
  • Define and continuously refine the global DSA strategy for sHTG—craft the evidence‑based narrative, identify knowledge gaps, and translate insights into omnichannel education that shapes understanding and treatment pathways
  • Embed DSA plans into the Global Commercialization Plan and annual brand planning, aligning with asset milestones and lifecycle priorities
  • Lead creation of unbranded campaigns, HCP learning journeys, modules, and toolkits;
  • Ensure scientific accuracy with Medical and external experts
  • Orchestrate efficient approval review and content governance using enterprise approval systems
  • Drive compliant localization, dissemination, and optimization with regions and affiliates to ensure consistent narrative, efficient spend, and measurable impact across markets
  • Partner with KOLs/HCPs to pressure‑test the story, co‑create education; ensure a consistent, compliant scientific narrative across channels and geographies
  • Build strong two‑way partnerships with regions and affiliates—capture local insights, adapt global assets, and upskill field teams through launch‑readiness training and clear playbooks
  • Own the commercial disease‑education presence at priority congresses: booth design and education, and scientific exchange in partnership with Medical and agencies
  • Commission and synthesize market research/analytic readouts to inform DSA decisions; define KPIs and optimize based on data
  • Manage the budget for DSA programs; forecast, track ROI, and reallocate for impact while operating to SOPs, industry codes, and corporate values

Requirements

  • Proven experience in global pharmaceutical brand management, ideally with cardiometabolic experience
  • Solid understanding of pharmaceutical marketing principles and compliance frameworks
  • Demonstrated expertise in unbranded/disease state education: strategy, content development, KOL engagement, congress planning, and field enablement in a matrix environment
  • Strong digital capability across CRM, content platforms, and multichannel engagement
  • Proficiency with approval systems and compliant content workflows (e.g., Veeva)
  • Excellent communication and influence across functions, cultures, and seniority levels
  • Proven ability to work cross‑functionally, lead without authority, and manage complexity
  • Strong analytical skills; comfortable interpreting clinical and market data to guide decisions and measure impact
  • Strong team player with the ability to work independently while maintaining high accuracy and accountability
  • High energy, creativity, agility and a proactive, solutions‑orientated mindset
Benefits
  • Competitive compensation for your work
  • Emphasis on work/life balance
  • Collaborative and team-oriented environment
  • Opportunities for professional growth
  • Diversity and Inclusion
  • Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
global brand managementpharmaceutical marketing principlesunbranded education strategycontent developmentKOL engagementcongress planningfield enablementdata analysisROI trackingcompliance frameworks
Soft Skills
communicationinfluencecross-functional collaborationleadership without authorityanalytical skillsteam playerindependenceaccuracycreativityproactive mindset