Sobi - Swedish Orphan Biovitrum AB (publ)

Global Omnichannel Customer Engagement Lead

Sobi - Swedish Orphan Biovitrum AB (publ)

full-time

Posted on:

Location Type: Remote

Location: Italy

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Job Level

Senior

About the role

  • Develop omnichannel plans, and advise on approach to campaign execution across markets
  • Collaborate with cross functional teams (both commercial and non-commercial) to create personalized journeys based on customer preference data and brand objectives with simple and impactful KPIs
  • Build digital content ensuring consistent messaging, visuals and positioning across all channels and platforms
  • Enhance and evolve Sobi’s HCP portal (SobiPro), incorporating industry best practices
  • Set clear KPI’s and monitor campaigns to track performance and suggest enhancements
  • Proactively assess future trends in customer engagement to accelerate our capability and provide Sobi with a competitive edge

Requirements

  • University degree level education – Marketing, Engineering, Data or Computer Science
  • Digital/omnichannel experience at regional or global
  • Experience in Cardiometabolic disorders is desirable
  • Proficient with CRM ecosystems such as Veeva
  • Data driven with strong data and analytics skills, Qlick/Power BI
  • Desirable experience in data flows/warehouse
  • Experienced in marketing automation across different customer segments
  • Ability to communicate complex digital strategies in simple, compelling narratives
  • Cross-cultural leadership, effective communication and team working skills
  • Multi stakeholder project management and leadership experience, delivering results on time and within budget
  • Flexibility, ability to manage change and operate in an environment of uncertainty
  • Fluency in written and spoken English
  • Additional European language skill is desirable.
Benefits
  • Health insurance
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingomnichannel marketingdata analyticsmarketing automationdata flowsdata warehouseKPI developmentcampaign performance monitoringcustomer engagement strategiesCardiometabolic disorders
Soft Skills
effective communicationcross-cultural leadershipteam workingproject managementflexibilitychange managementnarrative communicationstakeholder managementresults-orientedadaptability