Soba

Growth Marketing

• Develop and lead Chonk’s user acquisition strategy across multiple paid channels (TikTok, Meta, Google, Unity Ads, Applovin - whatever channels you believe will work)
• Bring a solid understanding of app and game monetization across IAP, ads, and subscriptions
• Independently create and iterate on ad creatives
• Analyze campaign data, identify trends, and optimize for performance and ROI
• Explore and evaluate emerging channels, platforms, and growth opportunities
• Own budgeting, forecasting, and reporting for UA performance
• Work cross-functionally with product and community teams to align on growth priorities

Growth Lead