Creative Strategy Lead

Soar With Us

Creative Strategy Lead driving performance outcomes at Soar Group, a top performance creative agency in the UK. Managing a leadership team and overseeing creative quality across multiple strategic pods.

Posted 5/21/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

You'll join a six-person Creative Strategy leadership team: the Chief Creative Officer, the Head of Creative Strategy, three other Creative Leads, and you.
Your remit is cross-departmental rather than pod-specific - you'll coach our Senior Creative Strategists layer to help increase strategic ability, and drive strong performance outcomes for our biggest brands.
You will raise the creative quality bar across the pods you manage, and own the craft layer of how the department stays ahead of the game.
This is a Creative Lead role with a department-wide focus. You won't own a pod or run an account directly, but 40% of your time is still billable - embedded in the strategic support of up to four senior strategists, coaching their thinking on the accounts they own.
The other 60% is split across tier 1 account risk mitigation, departmental training sessions, new-joiner onboarding, and self-development.
If you're a creative strategist with 5+ years of experience who has been deep in the trenches and ready to become a leader, has deep craft instincts, and genuine energy for coaching, this is the role where your impact compounds across every client in the book.

Requirements

What you’ll need

5+ years in Creative Strategy in a performance creative agency, growth team, or DTC brand-side environment
Deep performance creative expertise - you can dissect a winning Meta ad in 30 seconds and explain exactly why it works
Strong growth and paid social fluency - testing structures, scaling logic, persona development, funnel positions, attribution, post-click
Coaching mindset - you've coached strategists or junior creatives into better work and got real energy from doing it. You are empowering in your approach
Risk mitigation instinct - you can reverse-engineer a performance bottleneck. Strong audit and insight discipline. Strong ability to turn complex ideas into simple ones, and delegate accordingly
Continuous research mindset - constantly scanning trends, competitor work, Reddit, customer behaviour, creative patterns. Daily, not quarterly
Outcome Obsessed - every task, framework, and training tied to a measurable outcome
Kind Candour - confident in giving direct, honest feedback regularly in a way that empowers
Extreme Ownership - you demonstrate strong accountability in everything you do
AI-literate and tech-enabled - you understand the trajectory of AI in creative and marketing, are comfortable using AI tools yourself, and can lead a team through AI-augmented workflow adoption

Benefits

Comp & perks

Enjoy 28 days of annual leave, giving you the time to recharge and maintain a healthy work-life balance.
Benefit from our long-service reward scheme, with 1 additional day of annual leave awarded each year after 2 years of service.
Work in a flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home.
Access private health and life insurance, providing additional peace of mind and support for you and your family.
Participate in our company pension scheme to help you plan and save for the future.
Take advantage of a one-month annual work-abroad allowance, giving you the flexibility to work remotely from another location each year.

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Applicant Tracking System Keywords

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Hard Skills & Tools

Creative StrategyPerformance Creative ExpertiseGrowth StrategyPaid Social FluencyAttributionFunnel DevelopmentRisk MitigationAudit DisciplineInsight DisciplineAI Literacy

Soft Skills

Coaching MindsetEmpowering ApproachOutcome ObsessedKind CandourExtreme OwnershipCommunicationLeadershipAnalytical ThinkingProblem SolvingAdaptability