Copywriter

• Create high-performing copy for D2C brands.
• Develop and execute direct response copy strategies for D2C brands across Meta and TikTok.
• Write high-performing ad copy, short-form video scripts, and UGC briefs using proven Hambi frameworks.
• Craft compelling long-form presell pages and advertorials designed to drive conversions.
• Collaborate with Creative Strategists, Media Buyers, and Designers to ensure copy aligns with creative and performance goals.
• Analyze creative data and performance metrics to continually refine messaging and angles.
• Ideate and conceptualise new campaign angles, testing structures, and messaging variations.
• Report on creative performance, identifying opportunities for optimisation and scale.
• Stay ahead of social and cultural trends, platform updates, and consumer psychology insights.
• Confidently present ideas and concepts to internal teams and clients.

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Copywriter

Copywriter