Freelance Copywriter, Romanian
Wordbank London
Direct Response Copywriter – DTC Copywriter
Soar With Us
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £35,000 - £45,000 per year
Job Level
Mid-LevelSenior
About the role
- Create high-performing copy for D2C brands.
- Develop and execute direct response copy strategies for D2C brands across Meta and TikTok.
- Write high-performing ad copy, short-form video scripts, and UGC briefs using proven Hambi frameworks.
- Craft compelling long-form presell pages and advertorials designed to drive conversions.
- Collaborate with Creative Strategists, Media Buyers, and Designers to ensure copy aligns with creative and performance goals.
- Analyze creative data and performance metrics to continually refine messaging and angles.
- Ideate and conceptualise new campaign angles, testing structures, and messaging variations.
- Report on creative performance, identifying opportunities for optimisation and scale.
- Stay ahead of social and cultural trends, platform updates, and consumer psychology insights.
- Confidently present ideas and concepts to internal teams and clients.
Requirements
- 3–5 years of experience in direct response copywriting — ideally within a D2C, e-commerce, or performance marketing setting.
- Proven track record crafting high-converting ad copy and scripts for Meta or TikTok campaigns.
- Deep understanding of consumer psychology, buyer motivation, and performance creative frameworks.
- Experience analysing ad performance data and iterating copy based on insights.
- Excellent written communication and storytelling skills, with a strong grasp of tone, rhythm, and clarity.
- Highly organised, with the ability to manage multiple campaigns and deadlines.
- Confident in presenting creative strategies and rationales to clients and internal teams.
- Bonus: experience mentoring junior copywriters or leading creative brainstorms.
Benefits
- Client Portfolio: Work with a diverse range of leading D2C and e-commerce brands.
- Exceptional Team: Collaborate with world-class strategists, designers, and performance creatives.
- Career Growth: Clear progression path within a rapidly growing performance agency.
- Work-Life Balance: 27 days paid holiday (plus your birthday off), hybrid working, and flexibility to work abroad for up to 30 days.
- Comprehensive Benefits: Private health and dental insurance, company pension, and structured training.
- Dynamic Culture: A fun, happiness-driven environment with regular socials and team-building events.
- Hybrid Working: Beautiful offices in Oval (Central London) and Manchester — with flexibility built around productivity and creativity.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
direct response copywritingad copy writingvideo script writingUGC briefslong-form presell pagesadvertorialsperformance metrics analysisconsumer psychologycopy optimisationcampaign ideation
Soft skills
written communicationstorytellingorganisational skillspresentation skillscollaborationcreativityanalytical thinkingtime managementmentoringleadership