Senior Manager, Influencer and Partnerships

So Good So You

Senior Manager for Influencer and Partnerships at So Good So You, a plant-based beverage company. Evolving influencer programs and building brand partnerships for marketing growth and brand awareness.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Collaborate closely with external creative agencies, So Good So You’s Brand Manager, and Social team to execute and evolve influencer initiatives to be fully integrated, 360° marketing initiatives.
Lead strategy for evergreen seeding programs as well as seasonal mailer programs, ensuring an elevated influencer experience.
Partner with the Social team to ensure tracking of content and consistency of communications with influencer partners.
Own the organization and reporting of influencer relationships, ensuring accurate records.
Lead the paid influencer marketing program including sourcing, negotiating, contracting, briefing, and executing influencer campaigns.
Manage the influencer budget, ensuring effective allocation of resources to maximize results.
Monthly internal reporting, providing both organic and paid insights of influencer activity and landscape.
Manage contractors and agency partners who may support influencer execution ensuring quality and brand alignment.
Lead the brand partnerships function with confidence and autonomy by bringing your own framework, process, and point of view to how we identify, pursue, and advocate for the right opportunities.
Draw on your own existing network and category knowledge to build a pipeline of co-marketing partnerships with aligned wellness, fitness, lifestyle, and media brands.
Own partnerships end-to-end from initial outreach and pitch through negotiation, contracting, campaign execution, and reporting.
Develop and maintain a strategic partnership pipeline, managing relationships with intention to maximize long-term brand equity and awareness.
Collaborate cross-functionally with Brand, Social, and Retail teams to ensure partnerships are integrated into broader marketing initiatives.
Establish KPIs, reporting frameworks, and learnings to continuously optimize the partnership program.
Stay ahead of cultural trends and emerging partnership models that could unlock new, creative opportunities for So Good So You.

Requirements

What you’ll need

5-7+ years of experience working in influencer, brand partnerships, or integrated marketing ideally within CPG, nutrition, or wellness industries.
Proven ability to lead and scale influencer marketing programs, including paid and organic strategies.
Hands-on experience owning brand partnerships end-to-end. You’ve identified opportunities, led outreach, negotiated terms, and seen campaigns from execution through measurement.
Experience building or launching a partnerships function, or clear examples of owning new programs with minimal structure.
Deep knowledge of trends, creator economy dynamics, and platform algorithms.
Familiarity with influencer platforms/tools (i.e., CreatorIQ, Aspire, GRIN, Sprout Social, etc).
Strong negotiation skills with experience in contract management for both influencer and partnership agreements.
Demonstrated experience managing contractors, agencies, or vendor relationships.
Experience defining and tracking partnership KPIs including reach, engagement, co-brand conversion, and earned media value and the ability to translate those metrics into clear business impact and ROI storytelling.
Excellent relationship-building and communication skills.
Bachelor's degree in Marketing, Communications, or a similar field.

Benefits

Comp & perks

Health, dental, and vision insurance
401k
Paid time off (PTO) and holidays
Short Term Disability, Long Term Disability, Life Insurance and AD&D, Primary and Secondary Caregiver Leave
Hired candidates may be eligible to receive additional compensation in the form of annual bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingbrand partnershipsintegrated marketingnegotiationcontract managementKPI trackingcampaign executionreporting frameworkscreator economy dynamicsplatform algorithms

Soft Skills

relationship-buildingcommunicationleadershipstrategic thinkingcollaborationorganizational skillsnegotiation skillsautonomycreativityinsight generation

Certifications

Bachelor's degree in MarketingBachelor's degree in Communications