Senior Product Marketing Manager – Public Sector

Snowflake

Senior Product Marketing Manager at Snowflake focusing on messaging and go-to-market strategies for the public sector. Collaborating cross-functionally to drive awareness and adoption of AI & Data capabilities in government and education.

Posted 5/16/2026full-timeRemote • Hawaii • 🇺🇸 United StatesSenior💰 $140,000 - $183,700 per yearWebsite

About the role

Key responsibilities & impact

Develop and manage messaging for new entities and subsidiaries, ensuring consistency with the overall brand.
Develop, create and implement go-to-market strategies for Snowflake Public Sector with an emphasis on strategic growth areas (DoW and Federal Government/Intelligence sectors)
Build and maintain relationships with key stakeholders within the Department of War and Federal Government to understand their needs and position our solutions effectively.
Conduct ongoing competitive analysis and account research to identify opportunities and challenges in the public sector landscape with an emphasis on Department of War and Federal Government sectors
Strengthen the connection between marketing and sales for events, maximizing engagement and lead conversion at industry-specific conferences and forums.
Develop GTM campaigns that align with strategic events and milestones, focusing on maximizing Snowflake’s impact and positioning within the US Public Sector.
Collaborate with sales, marketing, and product teams to ensure that strategies are effectively executed and communicated.
Establish key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies and messaging.
Work closely with key public sector industry associations (AFCEA, AUSA, GSOF, Navy League, and more) to establish a programmatic technology provider relationship for the Federal Government
Establish Snowflake and its combined solution with ClearQuery as a market leader in key mission areas relevant to Public Sector decision makers

Requirements

What you’ll need

6+ years of experience in public sector product marketing or related experience
Proven ability to lead and create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries
Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans that resonates with executive-level audiences and technical audiences
Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner
Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem
Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives
BA/BS, MBA preferred

Benefits

Comp & perks

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go-to-market strategiesstrategic marketing planscompetitive analysiskey performance indicatorsaccount researchcampaign developmentmessaging developmentpresentation skillsproject management

Soft Skills

written communicationleadershipcollaborationstakeholder influencecustomer needs analysisstrategic thinkingsynthesis of complex informationteam guidanceengagement maximization

Certifications

BABSMBA