Senior Field Marketing Manager

Snowflake

Senior Field Marketing Manager for Snowflake shaping the marketing strategy for Scandinavia. Define field marketing approach, manage events, and mentor junior marketing team members.

Posted 4/29/2026full-timeStockholm • 🇸🇪 SwedenSeniorWebsite

About the role

Key responsibilities & impact

Define and own the field marketing strategy for Scandinavia, setting the regional approach to pipeline generation, brand presence, and customer engagement
Own the full event life cycle for the region - Drive logistics, operations and execution of all planned events. Help shape event themes, close collaboration with local marketing team, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing etc.
Build and execute a comprehensive integrated marketing calendar spanning field events, executive programs, ABM campaigns, and digital demand generation
Serve as the primary marketing stakeholder for the Scandinavia sales leadership team, co-developing go-to-market plans and aligning marketing investment to revenue priorities
Maintain direct alignment with sales team in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy
Drive account-based marketing at scale for the region's most strategic accounts, coordinating across marketing disciplines to deliver cohesive, high-impact programs
Mentor and provide guidance to junior field marketing team members across EMEA, raising the team's collective capability and program quality
Contribute to EMEA-wide marketing strategy discussions, bringing Nordics market insight and challenging assumptions about how and where the team
Invests
Collaborate with the alliances' organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
Establish measurement frameworks and reporting cadences that connect marketing activity to pipeline, revenue influence, and customer expansion

Requirements

What you’ll need

8+ years of experience in field marketing, regional marketing, or demand generation in enterprise B2B technology
Proven ability to define and own a regional marketing strategy, not just execute against one
Proven track record of negotiation skills with vendors and suppliers.
Track record of building trusted, peer-level relationships with sales leadership and influencing joint planning without direct authority
Deep experience running executive engagement programs and high-stakes field events that deliver measurable pipeline outcomes
Experience running 300+ attendee events.
Strong command of account-based marketing strategy, from account selection through multi-channel activation and measurement
Proficiency in marketing automation, CRM, and analytics platforms as supporting tools; experience using AI workflows to drive scale and efficiency is strongly preferred
Fluency in English; fluency in Swedish; and another Nordic language is a significant plus.

Benefits

Comp & perks

The role requires 3 days onsite in our Snowflake Offices

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

field marketingregional marketingdemand generationaccount-based marketingevent managementnegotiationpipeline generationmarketing strategyexecutive engagement programsmulti-channel activation

Soft Skills

relationship buildinginfluencingmentoringcollaborationcommunication