Director, DCP and Partner Marketing Programs

Snowflake

Director of Partner Marketing Programs leading global partner marketing strategies for Snowflake's AI Data Cloud. Building scalable programs and narratives for partner engagement and ecosystem growth.

Posted 4/28/2026full-timeMenlo Park • California • 🇺🇸 United StatesLead💰 $213,000 - $279,300 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Build the Global Partner Marketing Engine
Own and evolve Snowflake’s partner marketing programs (including Partner Activate)
Design a scalable co-marketing framework across partner tiers with clear ROI expectations
Define how partners engage across launches, campaigns, and lifecycle marketing
Create repeatable motions that drive partner-sourced pipeline, partner-influenced revenue, Marketplace engagement and transactions
Lead Data Cloud Product Partner Marketing
Own co-marketing strategy for Snowflake’s Data Cloud product ecosystem (ISVs & data providers)
Define joint positioning and solution narratives that clearly articulate how partners extend the AI Data Cloud
Build and scale Marketplace-first marketing motions to drive preference and consumption
Partner with top-tier ISVs (e.g., Dataiku, Hex, Blue Yonder) to create flagship joint GTM stories
Define Partner GTM for Product Launches
Build the partner motion for major product and platform launches
Ensure partners are activated early with clear messaging, content, and campaigns
Translate product innovation into ecosystem-driven growth
Drive Cross-Functional Alignment
Partner deeply with Product Marketing, Demand Generation, Field Marketing, Alliances & Business Development
Ensure partner narratives are embedded in integrated campaigns, not treated as an afterthought
Align partner strategy with Snowflake Partner Network (SPN) tiers and revenue goals
Lead and Scale the Team
Lead a team of Partner Marketing Managers
Elevate the team from program execution to strategic GTM leadership
Build a culture of accountability, measurement, and high-impact storytelling

Requirements

What you’ll need

15+ years in B2B technology marketing
5+ years in partner marketing, alliances GTM, or ecosystem marketing
Experience operating at scale in complex, multi-product organizations
Ecosystem storytelling: Ability to translate technical integrations into compelling joint value propositions
Program architecture: Experience building scalable marketing systems tied to pipeline and revenue
Marketplace & platform thinking: Understanding of two-sided ecosystems and partner incentives
Strong experience with attribution models across multi-touch, multi-partner sales cycles
Proven ability to connect marketing programs to pipeline and revenue outcomes
Track record of leading high-performing teams
Strong cross-functional influence across Product, Sales, and Partnerships
Executive presence with both internal stakeholders and external partners

Benefits

Comp & perks

Define how one of the world’s leading data platforms wins through its ecosystem
Operate at the center of AI, data, and applications convergence
Shape the go-to-market model for a category that is still being written
Work with a high-caliber team where partner marketing has a true seat at the table

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

partner marketingecosystem marketingprogram architectureattribution modelsB2B technology marketingmulti-touch sales cyclespipeline managementrevenue outcomesco-marketing strategydata cloud product marketing

Soft Skills

cross-functional influenceteam leadershipstrategic GTM leadershipstorytellingaccountabilitymeasurementexecutive presencecollaborationcommunicationrelationship building