Model and promote effective use of Salesforce Marketing Cloud by demonstrating best practices and helping team members apply those practices to create student‑focused communications.
Build personalized multi-channel marketing journeys from the ground up.
Manage ongoing email and text campaigns, monitor key performance metrics, and recommend improvements that strengthen communication effectiveness and support enrollment goals.
Serve as a team leader for troubleshooting, data model questions, and overall support of more advanced automation workflows.
Adhere to a Marketing Automation Quality Assurance process to ensure accurate, compliant, and timely delivery of communications that protect data integrity, institutional credibility, and the student experience.
Use and promote established Salesforce Marketing Cloud best practices, including applying email and SMS compliance best practices such as CAN‑SPAM, CASL, and GDPR when building communications.
Collaborate with cross-functional stakeholders, including the marketing automation team, to design, refine, and support multi‑channel student and prospect communications that respond to changing needs and improve relevance and personalization.
Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
Other responsibilities as assigned.

Requirements

Five years of marketing automation experience in Salesforce Marketing Cloud
Four years of CRM Salesforce experience
Bachelor's Degree

Benefits

High-quality, low-deductible medical insurance
Low to no-cost dental and vision plans
5 weeks of paid time off (plus almost a dozen paid holidays)
Employer-funded retirement
Free tuition program
Parental leave
Mental health and wellbeing resources

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing automationemail marketingSMS marketingdata modelingautomation workflowsperformance metricscompliance best practicespersonalizationmulti-channel marketingtroubleshooting

Soft Skills

team leadershipcollaborationcommunicationproblem-solvingadaptability