Principal Product Marketing Manager – Settlement

Snapdocs

Principal Product Marketing Manager overseeing marketing across settlement audiences for a mortgage tech company. Building strategies and positioning while leveraging data-driven insights and competitive intelligence.

Posted 5/7/2026full-timeRemote • 🇺🇸 United StatesLead💰 $182,000 - $207,000 per yearWebsite

About the role

Key responsibilities & impact

Own positioning and messaging for each distinct settlement audience: enterprise title companies, independent closing professionals, and the emerging D2C consumer segment.
Build a competitive intelligence function with a defined cadence, structured outputs, and regular stakeholder distribution. Product and leadership should rely on it.
Define distinct value propositions per audience. An enterprise title VP is moved by different things than an independent notary.
Partner with Product on roadmap prioritization, feeding market and buyer intelligence as a primary input.
Translate positioning into segment-specific campaign strategy (channel mix, audience sequencing, test hypotheses) and work with the Revenue Marketing Specialist on execution.
Own the test-and-learn roadmap: define what hypotheses are running, what the learning goals are, and how results shape approach.
Own the settlement marketing calendar, budget allocation, and pipeline contribution targets.
Build the D2C acquisition strategy, from defining what problem Snapdocs solves for target consumers to how that story connects to the institutional narrative.
Own the editorial agenda across all settlement audiences: what topics Snapdocs should be known for in title and escrow, and how the brand shows up as it enters the consumer space.
Be the editorial judgment layer for settlement content. AI generates volume; this PMM decides what's worth publishing and whether it's genuinely differentiated.
Identify and activate internal subject matter experts as thought leadership voices.
Work closely with the Settlement Revenue Marketing Specialist on channel priorities, signal interpretation, and a weekly read on what the data means.
Partner with the Systems Director on test infrastructure, measurement design, and the data architecture needed to track a multi-audience funnel cleanly.
Partner with Sales on pipeline stage messaging, competitive objection handling, and enablement materials.

Requirements

What you’ll need

10+ years in B2B product marketing, with demonstrated ownership of positioning and messaging for a complex, multi-audience segment.
Genuine comfort with ambiguity and greenfield problems. The D2C motion doesn't have a complete playbook.
Strong strategic writer: can develop distinct voices and value propositions for fundamentally different buyer types.
Experience running market and competitive intelligence as a structured function, with defined cadence and stakeholder outputs.
Data fluency: able to interrogate results, dispute interpretations, and change strategic direction when warranted.
High ownership orientation. Gets energized by building from scratch.
Preferred: Background in proptech, real estate technology, title, or mortgage. Familiarity with the closing process cuts ramp time significantly.
Preferred: Experience building consumer or prosumer marketing motions from an institutional B2B base. Has worked the B2B2C model before.
Preferred: AI-native working style: actively uses AI for research synthesis, content drafting, competitive analysis, and workflow automation, and has a clear point of view on where human judgment is irreplaceable.
Preferred: Familiarity with community-led or product-led growth mechanics, relevant as the D2C and notary layers develop.

Benefits

Comp & perks

Excellent medical, dental, and vision coverage
401(k) with up to 4% company match
16 weeks of paid parental leave
Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
Summer & Winter Break (~1-week each) + 9 Holidays per year
Healthcare and Dependent Care FSA
HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
$15K Family Building Benefit (lifetime limit)
Life and Disability Insurance
$1,500 Annual Lifestyle Stipend to support your well-being

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B product marketingcompetitive intelligencemarket intelligencedata fluencystrategic writingcampaign strategytest-and-learn methodologybudget allocationpipeline contribution targetscontent differentiation

Soft Skills

ownership orientationstrategic thinkingadaptabilitycommunicationcollaborationleadershipanalytical thinkingproblem-solvingcreativityeditorial judgment