Senior Manager, Revenue Marketing

Snapdocs

Own revenue marketing for lender segment at Snapdocs, focusing on enterprise ABM across defined accounts. Partner with Product Marketing and Sales to drive effective marketing strategy.

Posted 5/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $145,000 - $183,000 per yearWebsite

About the role

Key responsibilities & impact

Own ABM strategy and account intelligence
Manage a named account program across target lenders, with deeper ownership of top-tier accounts
Define account tiering, engagement strategy, and trigger-based orchestration
Interpret behavioral signals and sales feedback to adjust targeting and approach
Participate in sales reviews as an active partner, not just a marketing stakeholder
Own channel strategy and investment
Define and prioritize channels across paid, email, content syndication, and events
Allocate budget and make clear, defensible investment decisions
Orchestrate account-level engagement based on intent signals and pipeline stage
Continuously adjust based on performance and emerging signal patterns
Turn data into decisions
Analyze funnel and account-level performance across channels
Interpret results through the lens of buyer behavior—not just campaign metrics
Design and evaluate experiments across messaging, conversion points, and engagement strategies
Maintain a structured experiment roadmap so insights compound over time
Deliver clear, actionable recommendations—not just reporting
Partner with Sales on pipeline quality
Share insights on account engagement, conversion signals, and deal progression
Participate in pipeline and account reviews as an intelligence partner
Help define what constitutes a meaningful “meeting-ready” signal
Align marketing efforts to pipeline quality and progression—not just activity
Ensure quality in AI-driven execution
Review AI-generated campaigns, outreach, and assets for accuracy and account relevance
Define what can be automated vs. what requires human oversight
Improve how AI is applied across the marketing motion in partnership with systems and ops

Requirements

What you’ll need

4–7 years in demand generation, ABM, or revenue marketing
Experience managing named-account or enterprise ABM programs
Track record of improving pipeline quality and conversion—not just lead volume
Strong analytical skills with the ability to translate data into decisions
Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
Experience partnering closely with Sales in pipeline or account reviews
Clear communicator who can influence cross-functional partners
Experience with ABM platforms (6sense, Demandbase, Terminus, etc.)
Background in enterprise SaaS, fintech, or regulated industries
Familiarity with long, multi-stakeholder sales cycles
Experience designing personalized outreach at scale
AI-native working style across research, experimentation, and reporting

Benefits

Comp & perks

Excellent medical, dental, and vision coverage
401(k) with up to 4% company match
16 weeks of paid parental leave
Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
Summer & Winter Break (~1-week each) + 9 Holidays per year
Healthcare and Dependent Care FSA
HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
$15K Family Building Benefit (lifetime limit)
Life and Disability Insurance
$1,500 Annual Lifestyle Stipend to support your well-being

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationaccount-based marketing (ABM)pipeline quality improvementconversion optimizationdata analysisfunnel analysispersonalized outreach designexperiment designAI application in marketing

Soft Skills

analytical skillsclear communicationinfluencing cross-functional partnerscollaboration with Salesstrategic thinking