Snapdocs

Account Based Marketing Manager

Snapdocs

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $105,000 - $131,500 per year

About the role

  • Own the ABM strategy and annual planning for a defined book of 20–30 priority accounts, aligned to revenue goals and sales priorities.
  • Partner closely with Sales leadership and account owners to define account plans, buying group personas, engagement goals, and success metrics.
  • Develop and execute highly personalized, multi-touch ABM programs (1:1, 1:few) across digital, content, events, and sales-enabled channels.
  • Translate account insights, intent signals, and firmographic data into tailored messaging and experiences that accelerate pipeline creation and deal progression.
  • Serve as the primary marketing partner to Sales for priority accounts, maintaining tight alignment on account strategy, campaign timing, and follow-up.
  • Equip Sales with account-specific insights, messaging, content, and playbooks to support outreach and buying group engagement.
  • Support opportunity acceleration efforts through targeted campaigns, air cover, and late-stage deal support.
  • Plan, launch, and optimize coordinated 1:1 ABM campaigns across events, email, paid media, website personalization, and direct mail.
  • Design and execute account-centric event strategies, such as executive events, curated roundtables, and select opportunity-focused activations, in partnership with Field Marketing.
  • Develop account-relevant assets, value narratives, and use-case-driven messaging in partnership with Product Marketing & Content teams
  • Define ABM success metrics across engagement, pipeline, deal velocity, and revenue impact.
  • Build and maintain dashboards to track account engagement, buying group coverage, and campaign performance.
  • Continuously analyze results to optimize targeting, messaging, channels, and investment across accounts.
  • Ensure accurate account targeting, data hygiene, and campaign tracking in HubSpot and Salesforce.
  • Leverage intent data, enrichment tools, and automation to scale personalization without sacrificing quality.
  • Identify and implement process improvements that increase ABM efficiency, scalability, and ROI.
  • Strategically leverage AI to accelerate research, content personalization, campaign execution, and performance insights.
  • Test and adopt emerging tools and workflows that enhance ABM effectiveness and reduce manual effort.

Requirements

  • 5+ years of experience in B2B SaaS marketing, with deep experience in Account-Based Marketing roles.
  • Proven success owning ABM strategy and execution for a defined set of high-value accounts
  • Demonstrated ownership of end-to-end strategy and delivery for hyper-personalized, high-impact account events.
  • Highly results-driven, with demonstrated success co-owning pipeline, bookings, and revenue outcomes in close partnership with Sales.
  • Strong track record of driving measurable pipeline and revenue impact through ABM programs.
  • Hands-on experience with HubSpot (required) and Salesforce (preferred), including account-based reporting and campaign management.
  • Experience with ABM platforms, intent data tools, and personalization technologies (e.g., Demandbase, 6sense, or similar).
  • Ability to collaborate effectively with Sales and influence without authority.
  • Strong analytical skills with experience building and interpreting dashboards and performance reports.
  • Excellent project management skills with the ability to manage multiple accounts and initiatives simultaneously.
  • Demonstrated ability to use AI tools and automation to improve personalization, speed, and campaign performance.
  • Exceptional written and verbal communication skills.
  • Bachelor’s degree in Marketing, Business, or a related field.
Benefits
  • Excellent medical, dental, and vision coverage
  • 401(k) with up to 4% company match
  • 16 weeks of paid parental leave
  • Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
  • Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
  • Summer & Winter Break (~1-week each) + 9 Holidays per year
  • Healthcare and Dependent Care FSA
  • HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
  • $15K Family Building Benefit (lifetime limit)
  • Life and Disability Insurance
  • $1,500 Annual Lifestyle Stipend to support your well-being
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Account-Based MarketingB2B SaaS marketingpipeline managementcampaign managementdata analysisdashboard creationevent strategypersonalization technologiesintent data toolsautomation
Soft Skills
collaborationinfluence without authorityanalytical skillsproject managementcommunicationresults-drivenstrategic thinkingadaptabilitycreativityproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business