Lead, SMC Marketing

SNAP/SNAP

SMC Marketing Lead creating data-driven sales enablement content for Snap’s advertising business. Developing global campaigns with Revenue, Product Marketing, Data Science, design, web, and copywriting teams.

Posted 8/21/2026full-timeSeattle • California, New York, Texas, Washington • 🇺🇸 United StatesSenior💰 $121,000 - $214,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing customer-centric content strategies and sales enablement materials that drive engagement and conversion rates. Proficient in data-driven decision making and leading cross-functional teams to optimize marketing content for diverse audience segments.

Highest-signal resume keywords

Content Strategy DevelopmentSales Enablement Material CreationData-Driven Decision MakingCollaboration with Creative TeamsExperience in Digital Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Content CreationAudience SegmentationContent OptimizationData AnalysisCreative Strategy Development

Soft Skills

Strong Collaboration SkillsAbility to MultitaskAdaptability to Changing Priorities

Tools & Technologies

Google AnalyticsFigma

Certifications & Qualifications

BS/BA Degree or Equivalent Experience

Industry Keywords

Sales EnablementDigital AdvertisingCustomer InsightsMarketing KPIsContent Engagement

About the role

Key responsibilities & impact

Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends, and customer insights
Own and develop customer-centric content strategy supporting SMC’s global revenue programs
Ideate on content initiatives to improve engagement and conversion rates for marketing creative
Lead Revenue and Data Science teams in testing and learning content and messaging for sales enablement material
Optimize marketing content for specific audience segments and customer journeys
Monitor industry trends to innovate on content and provide customers with relevant advertising education
Lead content creation with design, web development, and copywriting teams for the small and medium business audience
Provide ideas to continuously improve internal- and external-facing sales enablement content

Requirements

What you’ll need

BS/BA degree or equivalent years of experience
8+ years of experience in building and creating marketing content
Proven track record developing thoughtful marketing content for global audiences with a strong emphasis on results
Understanding of what type of education resonates for different audiences
Experience leading internal creative design and web development teams
High comfort with data-driven decision making and ability to translate data into actionable content recommendations
Ability to consistently uplevel content while keeping business goals in mind
Strong collaboration skills and ability to multitask
Ability to adapt to changing priorities and comfort with ambiguity
Experience or familiarity working with the media or digital advertising industry
Direct experience with hands-on sales enablement content creation preferred
Experience with Google Analytics and Figma is a plus

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let employees share in Snap’s long-term success
Equity in the form of RSUs