Manager, SMC Marketing – B2B

SNAP/SNAP

Manager, SMC Marketing driving B2B marketing strategy at Snap Inc. Focusing on mid-market advertiser acquisition and retention through multi-channel campaigns and team leadership.

Posted 8/1/2026full-timeNew York City • California, New York, Washington • 🇺🇸 United StatesSeniorLead💰 $173,000 - $259,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in shaping and executing B2B marketing strategies that drive lead generation and customer retention, while effectively managing and developing high-performing teams to achieve growth objectives.

Highest-signal resume keywords

B2B MarketingDemand GenerationTeam ManagementMulti-Channel MarketingLead Generation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign DevelopmentPipeline DevelopmentCustomer RetentionSales Enablement

Soft Skills

LeadershipCreativityCollaborationStrategic Thinking

Tools & Technologies

Paid MediaPartner MarketingEvent Marketing

Industry Keywords

Growth MarketingField MarketingMid-Market Advertiser Acquisition

About the role

Key responsibilities & impact

Shape and execute the marketing strategy that supports SMC’s global growth goals, with a focus on mid-market advertiser acquisition and retention
Lead and develop a team of marketers responsible for building multi-channel B2B marketing strategy that drive high-quality leads and support pipeline growth
Guide the team’s strategy, prioritization, and execution while raising the bar on program quality, creativity, and impact
Partner closely with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help teams engage prospects and convert them more effectively
Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels

Requirements

What you’ll need

BS/BA degree or equivalent practical experience
8+ years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field
2+ years of experience managing and developing high-performing teams
Experience leading multi-channel marketing programs that support lead generation, pipeline development, and customer retention

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success