Senior SMC Marketing Specialist

SNAP/SNAP

Senior Specialist, SMC Marketing driving business development and advertiser revenue growth for Snap Inc. Collaborating with cross-functional teams to create impactful marketing content.

Posted 8/1/2026full-timeLos Angeles • California, Texas, Washington • 🇺🇸 United StatesSenior💰 $118,000 - $176,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer-centric content strategies that drive engagement and conversion rates. Proficient in leading cross-functional teams to create impactful marketing content while leveraging data-driven insights to optimize performance.

Highest-signal resume keywords

Content Strategy DevelopmentData-Driven Decision MakingTeam LeadershipMarketing Content CreationDigital Advertising Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Content DevelopmentCustomer Engagement StrategiesAudience SegmentationContent OptimizationCreative Strategy Execution

Soft Skills

CollaborationIdeationCommunication

Tools & Technologies

Google AnalyticsFigma

Industry Keywords

Sales EnablementDigital AdvertisingMedia IndustryCustomer InsightsGlobal Revenue Programs

About the role

Key responsibilities & impact

Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
Provide ideas to continuously uplevel internal- and external-facing sales enablement content

Requirements

What you’ll need

BS/BA degree or equivalent years of experience
5+ years experience in building and creating marketing content
Proven track record in developing thoughtful marketing content for global audiences
Understanding of what type of education resonates for different audiences
Experience leading internal creative design and web development teams
High comfort with data driven decision making
Experience or familiarity in working with the media or digital advertising industry
Experience with tools Google Analytics and Figma is a plus.

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success