Manager, Communications – Advertising, B2B

SNAP/SNAP

Advertising & B2B Communications Manager at Snap driving engagement with SMB advertisers. Focusing on strategic communications and media relations for performance advertising solutions that support growth.

Posted 7/23/2026full-timeLos Angeles • California, New York • 🇺🇸 United StatesSeniorLead💰 $157,000 - $235,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B communications and performance advertising, with a strong focus on developing narratives that enhance brand visibility and adoption among SMB marketers. Proven ability to lead external communications, drive thought leadership, and collaborate effectively across teams to align messaging with business priorities.

Highest-signal resume keywords

B2B CommunicationsPerformance AdvertisingPublic RelationsMarketing CommunicationsThought Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Communications StrategyMedia StrategyMessaging DevelopmentContent CreationStory Pitching

Soft Skills

CollaborationLeadershipCommunication

Tools & Technologies

LinkedInPodcastsBlogging

Industry Keywords

SMB MarketingAdvertisingTechnologyPerformance Marketing

About the role

Key responsibilities & impact

Develop and drive Snap’s SMB and performance advertising narrative, with a focus on increasing consideration and adoption of Snapchat among SMB marketers and broader performance advertisers.
Lead external communications for Snap’s SMB advertising business and related performance priorities, including messaging, media strategy, spokesperson preparation, executive visibility, and thought leadership.
Identify, pitch, and land stories across marketing, advertising, business, and technology media, including customer success stories, product launches, performance advertising narratives, and strategic stories that further Snap’s B2B narrative.
Support relevant product, agency, partnerships, and events communications where they strengthen Snap’s SMB, performance advertising, and broader revenue story.
Drive thought leadership opportunities and external content, including speaking engagements, LinkedIn content, media opportunities, podcasts, blog posts, case studies, and other owned and earned channels.
Partner with Sales, Marketing, Product Marketing, Measurement, and Creative Strategy teams to ensure messaging is consistent, differentiated, and tied to business priorities.
Track communications impact, including reach, frequency, and resonance of priority SMB and performance advertising messages with key audiences.

Requirements

What you’ll need

Bachelor’s degree or equivalent years of experience.
8+ years of experience in communications, public relations, corporate communications, marketing communications, or a related role.
Experience in B2B, advertising, technology, performance marketing, SMB, or related communications.

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success!