Marketing Manager

SNAP/SNAP

Marketing Manager driving key brand and go-to-market initiatives for SPECS at Snap. Leading cross-functional teams and marketing strategies for global campaign execution.

Posted 7/3/2026full-timeLos Angeles • California, Illinois, New York • 🇺🇸 United StatesSeniorLead💰 $173,000 - $259,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and drive key SPECS brand and go-to-market initiatives across campaign development, launch, and sustain phases
Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real-world use cases
Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments
Shape content strategy and execution across owned and amplified channels
Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution
Partner with Media and Channel Marketing to develop integrated brand and performance plans
Lead communication and collaboration across cross-functional teams
Manage budgets, agency partners, and external collaborators with strong judgment
Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work
Cultivate a collaborative, inclusive, and high-trust team environment.

Requirements

What you’ll need

Bachelor’s Degree or equivalent years of experience
Experience launching hardware products and consumer electronics
10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns
Experience building integrated go-to-market plans across brand, content, creators, media, and owned channels
Knowledge of and experience with Snap Inc. products.
Prior AR experience and/or passion for AR, spatial computing, or emerging technology.
Experience working with creator ecosystems, influencer programs, or cultural partnerships at scale.
Experience driving demand generation, engagement, and sustained momentum for premium consumer technology products.

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign DevelopmentContent StrategyPerformance TrackingBudget ManagementConsumer Electronics Launch

Soft Skills

CollaborationJudgmentTeam BuildingCommunicationInclusivity