Staff Product Manager – Ads Product

SNAP/SNAP

Staff Product Manager owning brand advertising strategy and execution at Snap. Leading cross-functional collaboration to enhance advertisers' engagement and effectiveness on the Snapchat platform.

Posted 6/4/2026full-timePalo Alto • California, New York, Washington • 🇺🇸 United StatesLead💰 $229,000 - $343,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat.
Develop dedicated solutions for key brand verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury.
Define and evolve Snap's approach to upper- and mid-funnel advertising, ensuring advertisers can effectively drive awareness, engagement, consideration, and brand lift.
Partner closely with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions.
Collaborate with sales teams and strategic advertisers to identify emerging market needs, validate product opportunities, and influence long-term roadmap investments.
Leverage experimentation, advertiser feedback, and market insights to inform product decisions and optimize advertiser outcomes.
Represent Snap externally with executive stakeholders, agencies, and industry partners to shape the future of brand advertising.

Requirements

What you’ll need

BS/BA degree or equivalent relevant experience
8+ years of experience in consumer technology, digital advertising, marketing technology, or related product management roles
Familiarity with brand measurement methodologies including brand lift studies, MMM, incrementality testing, or attention metrics
Experience with brand advertising formats across social, video, creator, or AR platforms
Experience working on advertising products, media platforms, or measurement solutions
Proven track record of driving product strategy and execution in a cross-functional environment
Experience working directly with advertisers, agencies, or strategic partners.

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementbrand measurement methodologiesbrand lift studiesincrementality testingattention metricsadvertising productsmedia platformsmeasurement solutionsbrand advertising formatsdigital advertising

Soft Skills

collaborationstrategic thinkingcommunicationinfluencingcross-functional teamworkproblem-solvinganalytical skillsleadershipadaptabilitystakeholder management

Certifications

BS/BA degreeequivalent relevant experience