Senior Manager, eCommerce – Digital Marketing

. Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio.

Posted 5/8/2026full-timeLos Angeles • California, Illinois, New York • 🇺🇸 United StatesSenior💰 $209,000 - $313,000 per yearWebsite

Tools & technologies

Cloud

Key responsibilities & impact

Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio.
Manage and optimize all stages of the customer journey—from traffic acquisition (SEO/SEM, paid media, affiliate, social) to site experience and checkout conversion.
Lead mid- and lower-funnel paid media and search strategies across social channels, retail media, and emerging channels to maximize ROI.
Build and execute integrated SEO and SEM programs that strengthen brand visibility, drive qualified traffic, and improve organic performance.
Collaborate with Creative, Product, Insights, and Regional Marketing to ensure cohesive storytelling and alignment across campaigns and experiences.
Define KPIs, analyze data, and continuously test and iterate to improve digital performance and efficiency.
Lead experimentation (A/B testing, landing page optimization, UX enhancements) to improve purchase flow and retention.
Oversee media budgets and ensure spend is aligned to performance and growth objectives.
Track emerging digital commerce technologies, tools, and consumer behaviors across AR/VR/XR and wearable tech ecosystems.

What you’ll need

12+ years of experience in eCommerce, digital marketing, or performance growth roles
2+ years leading teams or managing cross-functional workstreams
Deep expertise in SEO/SEM, paid media, analytics, CRO, and media attribution
Proven track record driving measurable revenue growth through DTC (Direct-to-Consumer) channels
Strong analytical mindset with experience managing large-scale budgets and using data to drive decision-making
Familiarity with leading ecommerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud, etc.)

Comp & perks

ATS Keywords

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Hard Skills & Tools

SEOSEMpaid mediaanalyticsCROmedia attributionA/B testinglanding page optimizationUX enhancementsdigital commerce strategy

Soft Skills

analytical mindsetleadershipcollaborationdecision-makingstorytelling