Lead, eCommerce, Lifecycle Marketing

SNAP/SNAP

. Lead CRM & lifecycle strategy for Snap’s consumer hardware, defining the roadmap, campaign calendar, manage partnerships, and channel mix across email, push, in‑app, and messaging.

Posted 4/23/2026full-timeLos Angeles • California, New York • 🇺🇸 United StatesSenior💰 $142,000 - $214,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead CRM & lifecycle strategy for Snap’s consumer hardware, defining the roadmap, campaign calendar, manage partnerships, and channel mix across email, push, in‑app, and messaging.
Design full‑funnel lifecycle journeys (welcome, onboarding, education, cross‑sell, winback, loyalty) that move customers from first touch to purchase and advocacy.
Own segmentation and targeting based on behaviors, preferences, and value, and to unlock personalized experiences at scale.
Develop a robust experimentation agenda (A/B and multivariate tests) across messaging, creative, frequency, and journey design to continuously improve activation, retention, and LTV.
Partner with Brand and Product teams to connect on‑site, in‑app, and post‑purchase experiences, ensuring lifecycle programs are tightly integrated with product surfaces and checkout flows.
Collaborate with Creative, Brand, and Regional Marketing to ensure communications are on‑brand, locally relevant, and aligned with broader campaigns and product narratives.
Define and own CRM KPIs, including activation rates, engagement, repeat purchase, churn, unsubscribe, and revenue contribution; build dashboards and regular readouts for key stakeholders.
Work closely with Marketing Operations / MarTech to ensure the right tools, integrations, and data pipelines are in place to power personalization, triggered experiences, and measurement.
Manage day‑to‑day campaign operations (briefing, QA, deployment, QA, and post‑campaign analysis) in partnership with internal teams and external vendors as needed.
Shepherd privacy‑ and trust‑forward practices in CRM, ensuring programs respect user choice and comply with evolving regulatory and platform requirements.

Requirements

What you’ll need

8+ years of experience in CRM, lifecycle, retention, or growth marketing roles, ideally within consumer, eCommerce, hardware, or subscription/SaaS businesses.
Demonstrated track record of designing and scaling lifecycle programs that drive measurable improvements in activation, retention, repeat purchase, and/or LTV.
Deep experience with email and push marketing, including segmentation, triggers, dynamic content, and deliverability best practices.
Hands‑on experience with experimentation and optimization (A/B testing, incrementality, cohort analysis) and using data to inform roadmaps and prioritization.
Proficiency with CRM and analytics platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable, Klaviyo, or similar) and comfort partnering with technical teams on data and tooling.
Strong quantitative skills, including the ability to define KPIs, interpret dashboards, and partner with Analytics to build insights and recommendations.

Benefits

Comp & perks

paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRMlifecycle marketingretention marketinggrowth marketingA/B testingmultivariate testingsegmentationdata analysiscampaign managementKPI definition

Soft Skills

leadershipcollaborationcommunicationstrategic thinkingproblem-solvingcreativityorganizational skillsanalytical thinkingattention to detailuser-centric approach