Product Manager

• Own the Lens Creator Journey: Develop and execute a product vision and strategy focused on the end-to-end Lens creator lifecycle
• Build Insights & Feedback Products: Partner with the XFN team to define and launch products that provide creators with actionable insights into their Lens performance and audience engagement
• Create and manage robust feedback loops and communication channels (e.g., notifications, in app insights for creators)
• Develop Platform Capabilities: Partner with engineering, design, and UXR to build and enhance platform capabilities and creator tooling
• Drive Creator Growth & Incentives: Collaborate closely with Legal, Marketing, PMM, and Product Partnerships to design, launch, and manage creator incentive programs
• Lead Cross-Functional Teams: Build close relationships with Design, UXR, Data Science, and Engineering to translate creator needs into a clear, prioritized roadmap and detailed product specifications
• Analyze and Iterate: Define and analyze key success metrics for the creator ecosystem and use data-driven insights to evaluate tradeoffs and make decisions
• Be an Ecosystem Expert: Deeply understand the competitive landscape, creator economy trends, and business priorities to push forward initiatives that matter

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