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SEO Specialist
Snap FinanceSEO Specialist leading day-to-day organic search execution across Snap Finance websites. Collaborating with Growth, Content, and Development teams to drive organic growth in a regulated environment.
About the role
Key responsibilities & impact- Own content research and mapping across the site, prioritizing searches by intent, difficulty, and business value for both consumer and merchant audiences
- Execute on-page optimizations across landing pages, blog content, and product pages, including title tags, meta descriptions, headers, internal linking, and content structure
- Perform ongoing technical SEO audits and work with the development team to prioritize and implement fixes covering crawlability, indexation, page speed, Core Web Vitals, schema markup, and site architecture
- Develop content briefs for the content team that translate keyword strategy into actionable page-level guidance, including target terms, search intent, recommended structure, and internal link targets
- Monitor organic performance in various monitoring tools, identifying ranking changes, traffic shifts, and content gaps that require action
- Support localized SEO execution across state, city, and merchant-specific pages, coordinating with development on dynamic page templates where applicable
- Coordinate with compliance on SEO-driven content to ensure all published material meets financial services advertising and regulatory standards before going live
- Track algorithm updates and assess their impact on site performance, communicating findings and recommended responses to the Director of Growth
Requirements
What you’ll need- 3 to 5 years of hands-on SEO experience with direct ownership of keyword strategy, on-page optimization, and technical SEO execution, ideally at an in-house brand rather than purely agency-side
- Proficiency with Ahrefs or Semrush for keyword research, site audits, and rank tracking, and working knowledge of Google Search Console and Google Analytics 4
- Demonstrated experience identifying and resolving technical SEO issues including crawl errors, duplicate content, redirect chains, structured data problems, and Core Web Vitals failures
- Experience writing or editing content briefs and working cross-functionally with content, development, and compliance teams to get optimized pages built and published
- Working knowledge of HTML sufficient to understand page structure, identify technical issues, and communicate fixes clearly to a development team
- Experience in a regulated industry (financial services, insurance, healthcare, or similar) is a strong plus
Benefits
Comp & perks- Generous paid time off
- Competitive medical, dental & vision coverage
- 401K with company match for US
- Company-paid life insurance
- Company-paid short-term and long-term disability
- Access to mental health and wellness resources
- Company-paid volunteer time to do good in your community
- Legal coverage and other supplemental options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOkeyword strategyon-page optimizationtechnical SEOcontent optimizationHTMLsite auditscrawlabilityCore Web Vitalsschema markup
Soft Skills
communicationcollaborationproblem-solvinganalytical thinkingattention to detail