Loyalty & Engagement Associate Manager

Snaitech

Loyalty & Engagement Associate Manager at Flutter, enhancing customer engagement and loyalty programs across online channels. Collaborating with cross-functional teams to drive customer lifetime value and satisfaction.

Posted 6/5/2026full-timeMilan • 🇮🇹 ItalyJuniorMid-Level💰 €46,000 - €59,000 per yearWebsite

About the role

Key responsibilities & impact

Support the design, implementation, and continuous improvement of loyalty programs and customer engagement initiatives across online channel
Assist in designing and refining the online loyalty program, including objectives, mechanics, reward structures, and feasibility assessments (economic and technical)
Support the continuous evolution of the loyalty strategy through benchmarking, customer insights, and analysis of engagement trends
Collaborate with Snai Commercial team to define a unified strategy for engaging the online customer base
Act as a contributor to the Loyalty Agile Team, supporting backlog refinement, requirement finalization, and prioritization of activities for planning, testing, and delivery
Coordinate with internal stakeholders (Product, IT, Marketing, Responsible Gaming, Legal, Compliance) to support requirement definition, implementation, and launch activities
Assist in defining and executing online program launch and communication plans with the Marketing team, ensuring alignment with broader brand and commercial goals
Support the planning and execution of awareness and engagement campaigns across online channels, collaborating with the Marketing team to maximize reach and impact
Track loyalty program KPIs (engaged customers, loyalty transactions, bonus spending, CSI) and suggest actionable improvements
Monitor the evolution of program resources (e.g., points fund, bonus allocation) and contribute to strategies to mitigate risk and maximize effectiveness

Requirements

What you’ll need

Previous experience in digital loyalty, customer engagement, CRM, CVM, marketing, or product-related roles, preferably within online gaming, betting, entertainment, e-commerce, digital platforms, or other highly regulated and data-driven industries
Strong organizational and coordination skills, with the ability to manage multiple projects and stakeholders simultaneously
Analytical mindset, with experience in customer behavior analysis, campaign performance tracking, and KPI reporting
Strong problem-solving skills and attention to detail, with the ability to translate insights into actionable initiatives
Excellent communication and collaboration skills to work effectively across cross-functional teams and contribute to executive-level reporting
Proactive, structured, and execution-oriented, with the ability to contribute to both strategic planning and day-to-day delivery in complex, fast-paced environments
Fluency in English is required; knowledge of Italian or additional languages is considered a plus.
Degree in Economics, Business Administration, Marketing, Management, Engineering, or a related field

Benefits

Comp & perks

Permanent contract
Hybrid Work
Meal allowance
Supplemental Health Insurance
Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists
Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning)
Parental Leave Packages offering additional financial and practical support
Volunteering during working hours

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital loyaltycustomer engagementCRMCVMcampaign performance trackingKPI reportingcustomer behavior analysisloyalty program designdata analysisrisk management

Soft Skills

organizational skillscoordination skillsanalytical mindsetproblem-solving skillsattention to detailcommunication skillscollaboration skillsproactivestructuredexecution-oriented