Marketing Operations Manager, Member Communications
SmithRx
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Co-own the integration between SmithRx’s internal platforms and communication vendors (e.g., Salesforce, Braze/Iterable, etc.).
- Help define and maintain the logic for how member fields (Name, RX_Number, Copay_Amount) are injected into templates.
- Build, schedule, and deploy multi-channel communication journeys (Email, SMS, Print). Construct complex audience segments, configure trigger-based workflows, and manage the end-to-end deployment of both ad-hoc notices and always-on transactional messages.
- Build automated checks to flag data anomalies before communications are triggered, and conduct rigorous pre-flight testing on all campaigns.
- Translate business and regulatory requirements into executable, logic-driven campaign workflows within our communication platforms.
- Help manage the data pipeline for multi-channel communications, including complex permissions and transactional message sends.
- Perform exhaustive campaign QA, including rendering tests, dynamic content validation, link tracking, and audience sizing checks to guarantee zero-defect deployments.
- Monitor campaign performance and deliverability in real-time, proactively triaging any send-volume bottlenecks, platform outages, or spam-trap issues.
- Manage the technical relationship with the direct mailer system, including SFTP file transfers, print-proof automation, and production timelines.
- Collaborate with our internal business systems team to ensure messages and letters are synced back to the internal member record for internal team visibility.
- Troubleshoot message deliverability to ensure SmithRx remains compliant with delivery laws.
Requirements
- 5+ years of experience in high volume B2C or B2B2C Marketing Ops, Comms Ops, or Transactional Messaging, with hands-on experience actively deploying campaigns.
- Proven track record of building and routing complex, multi-step customer journeys and trigger-based campaigns in enterprise platforms.
- Experience managing dynamic content at scale (Logic: "If Member_State = CA, then show Disclosure_X").
- Experience using and administering multi-channel communications platforms (Braze, Iterable, Salesforce Marketing Cloud, or similar), handlebar/liquid experience, and integrating those with other data sources.
- Familiarity with campaign QA tools (e.g., Litmus, Email on Acid) and a strong understanding of email/SMS deliverability and compliance best practices (CAN-SPAM, TCPA).
- Proficiency in SQL and experience working with JSON/API-driven communication platforms (e.g., Lob, MessageGears).
- A security-first mindset: You treat every data field and every deployed message as if it were your own medical record.
Benefits
- Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
- Flexible Spending Benefits
- 401(k) Retirement Savings Program
- Short-term and long-term disability
- Discretionary Paid Time Off
- Paid Company Holidays
- Wellness Benefits
- Commuter Benefits
- Paid Parental Leave benefits
- Employee Assistance Program (EAP)
- Well-stocked kitchen in office locations
- Professional development and training opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLJSONAPIcampaign QAmulti-channel communicationstrigger-based campaignsdynamic content managementdata anomaly detectionpre-flight testingaudience segmentation
Soft Skills
collaborationtroubleshootingproactive monitoringattention to detaildata security mindset