Director, Internal Communications – Enterprise AI Adoption

Smith+Nephew

Director leading Enterprise AI adoption communications for Smith+Nephew, a global medical technology company. Shaping narratives, executive messaging, employee engagement and governance across a complex transformation.

Posted 8/4/2026full-timeAndover • Massachusetts, Pennsylvania, Texas • 🇺🇸 United StatesLead💰 $141,750 - $232,688 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing enterprise internal communications strategies, particularly for AI adoption and transformation initiatives. Proficient in crafting strategic messaging frameworks, managing communication governance, and fostering employee engagement across diverse audiences.

Highest-signal resume keywords

Enterprise Internal Communications StrategyEnterprise Narrative DevelopmentExecutive Communications AdvisoryCommunication Governance and StandardsEmployee Engagement and Feedback Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic Messaging FrameworksLeadership Communication PlansCommunication Effectiveness MeasurementChannel Strategy ManagementEditorial Calendar ManagementAudience-Led StorytellingChange CommunicationDigital CommunicationComplex Communication ManagementOrganisational Change Programmes

Soft Skills

Strategic ThinkingCollaborationProblem SolvingSound JudgementTrust Building

Certifications & Qualifications

Internal Communication CertificationChange Communication CertificationDigital Communication Certification

Industry Keywords

Enterprise AI AdoptionTransformation InitiativesGlobal Matrixed OrganisationsEmployee InsightStakeholder Counsel

About the role

Key responsibilities & impact

Define and lead the enterprise internal communications strategy for Enterprise AI adoption across all programme phases
Develop and maintain the Enterprise AI narrative, strategic messaging framework, leader messages and core storylines aligned to RISE, Way to Win, responsible AI and business value
Advise executive sponsors and enterprise leaders with counsel, talking points, Q&A, presentations and messaging support
Set communication standards, governance, decision rights and editorial discipline across central, business, regional and pod-level teams
Design and manage the enterprise communication channel strategy, editorial calendar and sequencing
Lead development of leadership messages, intranet content, manager briefings, FAQs, town hall materials, launch communications, toolkits, videos, stories and employee engagement resources
Partner with change management to support readiness, adoption, reinforcement and feedback
Develop audience-led communication approaches for executives, managers, workflow users, employees and specialist stakeholders
Lead employee engagement and feedback approaches to build understanding, trust and dialogue
Coordinate communication activity across programme, product, HR, learning, technology, business, regional and functional teams
Establish and manage communication effectiveness measures using data, employee insight and feedback
Contribute to internal communications standards, playbooks, governance and knowledge sharing for future AI and transformation initiatives

Requirements

What you’ll need

Director-level experience leading internal communications for large, complex, global organisations
Proven experience leading communications for enterprise transformation, digital, technology, data, AI or major organisational change programmes
Deep experience developing enterprise narratives, strategic messaging frameworks, leader communication plans, employee engagement approaches and communication governance
Experience advising executive leaders and senior stakeholders on complex, sensitive and high-profile communication topics
Experience managing communication across multiple audiences, channels, regions and workstreams in highly matrixed environments
Experience partnering with change management, HR, learning, technology, business and programme teams to support adoption and employee understanding at scale
Significant experience setting communication standards, editorial discipline, governance and measurement for enterprise-wide communication programmes
Strong enterprise internal communications strategy and execution experience for complex technology, digital, AI or transformation programmes
Enterprise narrative development, message architecture and audience-led storytelling
Executive communications, leadership advisory, stakeholder counsel and senior-level influence
Communication governance, decision rights, editorial planning and standards across global matrixed organisations
Channel strategy, editorial calendar management and communication sequencing across multiple platforms and geographies
Employee engagement, listening, feedback management and issue identification during periods of change
Clear, human and practical writing for diverse employee audiences, leaders and managers
Experience partnering with change management to align narrative, readiness, adoption and reinforcement
Communication effectiveness measurement using data, employee insight and feedback
Strategic thinking, sound judgement, collaboration and problem solving across global, matrixed organisations
Bachelor’s degree in Communication, Psychology, or Business preferred but not required depending on experience
Internal communication, change communication or digital communication certification desirable

Benefits

Comp & perks

Competitive bonus
Medical, dental, and vision coverage
401(k)
Tuition reimbursement
Medical leave programs
Parental leave
Generous PTO
Paid company holidays
8 hours of volunteer time annually
Wellness offerings such as EAP
401k Matching Program
401k Plus Program
Discounted Stock Options
Flexible Personal/Vacation Time Off
Flex Holidays
Paid Community Service Day
Health Savings Account with employer contribution of $500+ annually
Employee Assistance Program
Fertility and Adoption Assistance Program
Hybrid Work Model
Hands-On, Team-Customized Training
Mentorship
Discounts on fitness clubs, travel and more