Marketing

• Develop and complete hip marketing strategies to align with S+N business and growth objectives, particularly recent REDAPT and OR3O
• Responsible for developing, guiding, and driving GtM (go-to market) plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, and inventory management and allocation
• Lead, mentor, and manage a team of marketing professionals ensuring alignment with company goals and objectives
• Develop a deep understanding of the hip reconstruction market landscape (ie. market trends, customer priorities, and competitive landscape)
• Build and supervise key performance indicators (KPIs) for our primary hip portfolio in the US
• Support annual business planning processes
• Partner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive marketing decisions
• Partner with pricing team to develop and complete sound and effective pricing strategies
• Develop and maintain product forecasts in collaboration with demand, supply, and operations teams
• Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
• Supervise the creation of marketing materials, campaigns, and content that effectively communicate our value proposition
• Support the commercial team with technical product support both in the field and in corporate offices to ensure customer conversion and happiness
• Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.

Senior Marketing Manager

Marketing Manager, HCP Promo – TEPEZZA, Rare Disease

Senior Marketing Specialist

Senior Lead, Marketing – Activations, Americas

Industrials Associate Director

Vice President of Marketing