Director, Segment Marketing
Fidelity Investments
Senior Marketing Manager
Smith+Nephew
full-time
Posted on:
Location: Pennsylvania, Tennessee • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and complete hip marketing strategies to align with S+N business and growth objectives, particularly recent REDAPT and OR3O
- Responsible for developing, guiding, and driving GtM (go-to market) plans for assigned product lines including promotions, medical education, digital marketing, channel readiness, and inventory management and allocation
- Lead, mentor, and manage a team of marketing professionals ensuring alignment with company goals and objectives
- Develop a deep understanding of the hip reconstruction market landscape (ie. market trends, customer priorities, and competitive landscape)
- Build and supervise key performance indicators (KPIs) for our primary hip portfolio in the US
- Support annual business planning processes
- Partner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive marketing decisions
- Partner with pricing team to develop and complete sound and effective pricing strategies
- Develop and maintain product forecasts in collaboration with demand, supply, and operations teams
- Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
- Supervise the creation of marketing materials, campaigns, and content that effectively communicate our value proposition
- Support the commercial team with technical product support both in the field and in corporate offices to ensure customer conversion and happiness
- Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.
Requirements
- BS degree, preferably in Marketing or Business; will consider technical fields if also have demonstrated business and marketing competency
- Experienced leading mature products within portfolio and experience with launching products
- Strong marketing skills with a consistent track record of developing and driving successful marketing campaigns and value propositions
- Excellent leadership and people management abilities, with experience in guiding and developing a team
- In-depth knowledge of the orthopaedics industry, including market trends and key players.
- Analytical skills to interpret market data, assess campaign performance, pricing strategy, and make data-driven decisions.
- Outstanding communication and interpersonal skills, with the ability to collaborate effectively with various partners.
- Strategic thinking and problem-solving capabilities to navigate complex marketing challenges.
- Strategic thinker able to anticipate and identify business needs that can drive value
- Highly collaborative with cross-functional stakeholders
- Ability to influence and align cross-functional colleagues to a common goal without authority over them
- Excellent, confident communication skills with the ability to connect with and present to audiences at every level
- Shown ability to optimally lead multiple projects in a dynamic environment
- Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilities
- Excellent verbal, written and presentation skills
- Travel requirements: >50%
