Director of US Marketing – Platform Technologies

Smith+Nephew

Director of US Marketing leading the downstream marketing strategy for technology platforms at Smith+Nephew. Responsible for defining go-to-market approaches and driving adoption across multiple orthopedic indications.

Posted 6/17/2026full-timeFort Worth • Massachusetts, Pennsylvania, Texas • 🇺🇸 United StatesLead💰 $143,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead U.S. platform-level marketing strategy across robotics and digital technology solutions
Shape value propositions, positioning, and demand generation strategies
Develop annual and long-range marketing plans, including segmentation and targeting
Own go-to-market strategies for capital and enabling technologies
Drive adoption across key customer segments including IDNs and ASCs
Lead demand forecasting, revenue planning, and performance tracking
Lead full lifecycle management including launches, upgrades, and phase-out strategies
Develop standardized frameworks, tools, and governance for launches

Requirements

What you’ll need

Bachelor’s degree required; MBA or advanced degree preferred
Significant experience in marketing, product management, or commercial strategy
Leadership experience within MedTech; robotics or digital solutions strongly preferred
Proven track record in downstream marketing, go-to-market strategy, and lifecycle management
Strong financial acumen, including forecasting and pricing strategy

Benefits

Comp & perks

401k Matching Program
401k Plus Program
Employee Stock Purchase Plan
Tuition Reimbursement
Flexible Personal/Vacation Time Off
Paid Holidays
Flex Holidays
Paid Community Service Day
Medical
Dental
Vision
Health Savings Account (Employer Contribution of $500+ annually)
Employee Assistance Program
Parental Leave
Fertility and Adoption Assistance Program
Discounts on fitness clubs, travel and more

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategydemand generationgo-to-market strategylifecycle managementrevenue planningperformance trackingforecastingpricing strategy

Soft Skills

leadershipstrategic thinkingcommunication

Certifications

Bachelor’s degreeMBA