Senior Marketing Manager, Digital Strategy

Smith+Nephew

Digital Strategy Senior Manager for Orthopedics at Smith+Nephew, leading digital marketing strategy and integrated programs to enhance brand visibility and customer engagement.

Posted 5/27/2026full-timeMemphis • Tennessee, Texas • 🇺🇸 United StatesSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

digital marketingdigital strategyomnichannel campaign planningaudience journey designmarketing automationCRM integrationanalyticsdata driven decision makingperformance measurementfinancial modeling

Soft Skills

leadershipstrategic planningcustomer engagementcommunicationcollaborationproblem solvinginnovationadaptabilityanalytical thinkingcreativity

Tools & Technologies

CRMdigital solutionsanalytics toolsmarketing platformswebsitespaid mediaprofessional platformsdata analytics softwaredigital product roadmapsinvestment analysis tools

Certifications & Qualifications

Bachelor's degreeMBAadvanced degree

Industry Keywords

orthopedicsmedical deviceshealthcare technologydigital solutionscustomer journeysbrand visibilityproduct adoptionROI optimizationtest and learn experimentationcommercial models

About the role

Key responsibilities & impact

Leading the integrated digital strategy for the Orthopedics business to drive brand visibility, product adoption, and customer engagement
Planning and executing omnichannel digital marketing campaigns across paid media, websites, CRM pathways, and professional platforms
Designing and optimizing end to end customer journeys and digital product roadmaps aligned to business priorities
Owning performance measurement and analytics to optimize ROI, engagement, and business outcomes through test and learn experimentation
Building commercial models and financial cases to support investment in digital solutions and innovation

Requirements

What you’ll need

5 or more years of experience in digital marketing or digital strategy roles
At least 3 years of experience within medical devices or healthcare technology, with orthopedics strongly preferred
Proven expertise in omnichannel campaign planning, audience journey design, and digital channel leadership
Hands on experience with marketing automation, CRM integration, analytics, and data driven decision making
Bachelor's degree required, with an MBA or advanced degree preferred

Benefits

Comp & perks

401k Matching Program
401k Plus Program
Discounted Stock Purchase Plan
Tuition Reimbursement
Flexible Personal Vacation Time Off
Paid Holidays
Flex Holidays
Paid Community Service Day
Medical
Dental
Vision
Health Savings Account Employer Contribution of $500 plus annually
Employee Assistance Program
Parental Leave
Fertility and Adoption Assistance Program
Discounts on fitness clubs, travel and more!