Smith Douglas Homes

Director, Sales Training

Smith Douglas Homes

full-time

Posted on:

Location Type: Office

Location: Woodstock • United States

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Job Level

Lead

About the role

  • Develop and lead a comprehensive national sales training curriculum aligned with company sales processes and customer experience standards
  • Oversee onboarding programs for New Home Sales Specialists, Sales Assistants, and emerging sales talent
  • Design and deliver instructor-led, virtual, and field-based training programs
  • Create and maintain sales playbooks, training materials, and standardized processes
  • Analyze sales performance metrics
  • Implement targeted training and coaching solutions to improve conversion, efficiency, and overall sales productivity
  • Coach and develop Sales Leadership on effective coaching methodologies
  • Conduct in-community coaching, model home observations, and sales audits
  • Partner with Marketing, Mortgage, and Online Sales teams to ensure alignment in messaging, campaigns, and customer experience
  • Track training effectiveness using KPIs.

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, or related field preferred
  • 10+ years of experience in new home sales, sales leadership, or sales training
  • Proven success as a top-performing sales professional or sales leader in a production homebuilding environment
  • Experience managing or supporting multiple communities and/or divisions
  • Strong expertise in sales training, coaching, and curriculum development
  • Experience with CRM platforms and sales analytics tools (HubSpot preferred).
Benefits
  • Health insurance
  • Retirement plans
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales trainingcurriculum developmentcoaching methodologiessales performance analysissales productivity improvementonboarding programssales playbooksKPI trackingsales auditsconversion efficiency
Soft Skills
leadershipcommunicationorganizational skillscoachingcollaborationanalytical thinkingproblem-solvingadaptabilityinterpersonal skillsmentoring