Smith Douglas Homes

Sales

• Develop and lead a comprehensive national sales training curriculum aligned with company sales processes and customer experience standards
• Oversee onboarding programs for New Home Sales Specialists, Sales Assistants, and emerging sales talent
• Design and deliver instructor-led, virtual, and field-based training programs
• Create and maintain sales playbooks, training materials, and standardized processes
• Analyze sales performance metrics
• Implement targeted training and coaching solutions to improve conversion, efficiency, and overall sales productivity
• Coach and develop Sales Leadership on effective coaching methodologies
• Conduct in-community coaching, model home observations, and sales audits
• Partner with Marketing, Mortgage, and Online Sales teams to ensure alignment in messaging, campaigns, and customer experience
• Track training effectiveness using KPIs.

Director, Sales Training