SMG - Service Management Group

Senior Marketing Operations Manager

SMG - Service Management Group

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Senior

Tech Stack

SQLTableau

About the role

  • Own and administer the full HubSpot suite (Marketing, Sales, Service, CMS, and Operations Hub) including architecture, automation, reporting, data quality, and platform optimization.
  • Design and maintain scalable workflows, lifecycle stages, lead scoring models, nurture programs, and global campaign tracking frameworks.
  • Build and evolve multi-touch attribution reporting and dashboards spanning HubSpot, Pendo, and Salesforce.
  • Define, track, and report on marketing KPIs and revenue-impact metrics (MQLs, SQLs, funnel conversion rates, pipeline velocity, CAC, LTV:CAC, ROAS, etc.).
  • Translate data into actionable insights that shape campaign strategy, budget allocation, and channel performance optimization.
  • Partner closely with Demand Gen, Content, Product Marketing, and Sales to plan and execute integrated campaigns across paid, organic, email, events, and partnerships.
  • Ensure tight alignment with Sales Ops to maintain clean handoffs, harmonized lifecycle definitions, and a unified revenue funnel.
  • Lead data governance, including enrichment, deduplication, segmentation, and compliance with GDPR, CCPA, and CAN-SPAM.
  • Conduct recurring system and database audits to proactively identify improvements and ensure platform health.
  • Create documentation, templates, and scalable processes that enable the team to move quickly without sacrificing accuracy.
  • Stay ahead of HubSpot releases and industry best practices, proactively recommending improvements.

Requirements

  • Bachelor’s degree or equivalent work experience required.
  • 5–7 years of B2B SaaS marketing operations or revenue operations experience.
  • Deep HubSpot expertise—advanced proficiency with workflows, lists, properties, reporting, custom objects, sequences, and campaign tools.
  • Proven success designing and scaling demand generation systems that drive measurable pipeline and revenue impact.
  • Comfortable with light technical work: REST APIs, webhooks, Zapier/Make, HTML/CSS for emails/landing pages, and basic regex.
  • Strong analytical skills with mastery in Excel/Google Sheets; experience with Looker Studio, Tableau, or similar tools (SQL is a plus).
  • Familiarity with ABM platforms (N.Rich, Outreach, RollWorks, etc.) and intent data.
  • Detail-oriented, process-driven, and committed to data accuracy.
Benefits
  • Unlimited PTO
  • Tech provided
  • Diverse, experienced, friendly team which will welcome you, support you and challenge you.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
HubSpotworkflowsreportingdata qualityREST APIsHTMLCSSExcelGoogle SheetsSQL
Soft skills
analytical skillsdetail-orientedprocess-drivendata accuracy