SMC National

Dental Marketing Strategist

SMC National

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $55,000 - $70,000 per year

About the role

  • Develop, edit, and optimize email campaigns to ensure alignment with the company's brand and voice, with a focus on driving measurable conversions.
  • Collaborate with the graphics team to ensure emails are visually appealing and on-brand.
  • Develop segmented audience strategies to customize messaging for new leads across the entire marketing funnel, as well as for lead sources.
  • Track performance metrics (open rates, click-through rates, conversions) and refine campaigns based on data.
  • Build and manage Facebook ad campaigns, focusing on achieving quantifiable conversion goals.
  • Develop ad copy, creative concepts.
  • Integrate campaigns with HubSpot and other platforms for lead tracking and ROI measurement.
  • Conduct A/B testing and optimize ad performance across audiences and creatives.
  • Provide reporting and insights to the Director of Marketing on campaign effectiveness.
  • Collaborate with cross-functional teams to align campaigns with overall marketing strategy.
  • Stay current on dental industry trends and patient behavior insights.
  • Document processes and contribute to scalable marketing systems.
  • Ensure compliance with HIPAA and advertising regulations relevant to healthcare marketing.

Requirements

  • 2+ years of dental industry experience (REQUIRED)
  • 1+ years of experience in email marketing and Facebook ad strategy
  • Strong copywriting skills with ability to adapt tone
  • Proficiency in HubSpot or similar CRM platforms
  • Analytical mindset with ability to interpret campaign data
  • Exceptional communicator (verbal and written)
  • Excellent customer service
  • Ability to effectively manage resources
  • Driven to deliver results
  • Highly organized
  • Collaborative relationship builder
  • Possess strong attention to detail
Benefits
  • Health/Dental/Vision Insurance
  • Paid Time Off
  • Sick Time
  • Life Insurance
  • Short and Long Term Disability
  • 401k with match
  • Monthly Performance Bonus opportunity
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingFacebook ad strategycopywritingA/B testingdata analysiscampaign optimizationlead trackingROI measurementsegmented audience strategiesperformance metrics
Soft Skills
communicationcustomer serviceresource managementresults-drivenorganizational skillscollaborationrelationship buildingattention to detailanalytical mindsetadaptability