Marketing Strategist
SMC National
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $60,000 - $67,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop, edit, and optimize email campaigns to ensure alignment with the company's brand and voice
- Collaborate with the graphics team to ensure emails are visually appealing and on-brand
- Develop segmented audience strategies to customize messaging for new leads across the marketing funnel
- Track performance metrics and refine campaigns based on data
- Build and manage Facebook ad campaigns to achieve quantifiable conversion goals
- Develop ad copy and creative concepts
- Conduct A/B testing and optimize ad performance across audiences
- Provide reporting and insights to the Director of Marketing
Requirements
- High school diploma or equivalent
- 1+ years of experience in email marketing and Facebook ad strategy
- 2+ years of dental industry experience
- Strong copywriting skills with ability to adapt tone
- Proficiency in HubSpot or similar CRM platforms
- Analytical mindset with ability to interpret campaign data
- Exceptional communicator (verbal and written)
- Excellent customer service skills
- Highly organized
- Strong attention to detail
Benefits
- Health/Dental/Vision Insurance
- Paid Time Off
- Sick Time
- Life Insurance
- Short and Long Term Disability
- 401k with match
- Monthly Performance Bonus opportunity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingFacebook ad strategycopywritingA/B testingdata analysis
Soft skills
communicationcustomer serviceorganizationattention to detail
Certifications
high school diploma