SMB Team

Performance Marketing Manager, Paid Media

SMB Team

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • United States

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Salary

💰 $105,000 - $110,000 per year

About the role

  • Manage and pace a substantial annual media budget (est. $3M+), autonomously reallocating spend between campaigns, ads and channels/platforms to grow marginal efficiency and increase pipeline performance.
  • Develop quarterly media plans that align with company KPI targets and allocate budget to hit or exceed established KPIs.
  • Execute daily optimizations, working with the larger Marketing team on the offer, creative, messaging, and landing pages to optimize results.
  • Take full ownership of the accuracy of campaign setup, audience segmentation, budget allocation, copy/creative assets, and ad-to-landing-page routing across all platforms.
  • Analyze why ads succeed or fail and submit data-backed requests to the creative team for the development of new, higher-performing assets.
  • Own the "Source of Truth" for data; utilize third-party tools to validate platform metrics and ensure we are optimizing for revenue and return.
  • Continuously find new pockets of scale while maintaining CPA targets.
  • Report weekly to leadership not just on "stats," but on business impact—translating ad performance into revenue projections and strategic recommendations.

Requirements

  • 5+ years of experience in paid media buying with a proven track record of managing budgets at or exceeding $300k/month.
  • Multi-Platform Mastery: Must have current expertise in Meta, LinkedIn, Google PPC, and YouTube ads.
  • Deep Understanding of Attribution & Tracking: Deep knowledge of platform analytics (e.g., Google Ads Manager) and experience with 3rd party data tools (such as Hyros, Triple Whale, or Northbeam) is preferred to ensure data accuracy.
  • CRM Proficiency: Experience utilizing CRMs such as HubSpot or Salesforce.
  • Financial Literacy: Ability to manage complex budgets, forecast results, and understand the relationship between CAC, LTV, and Payback Periods.
  • Creative Strategist Mindset: Able to bridge the gap between data and design by providing clear, actionable feedback to creative teams.
  • Detail-Oriented Execution: Ability to ensure flawless campaign setups with no errors in links, budgets, or targeting.
  • Technical Proficiency: Ability to navigate platform backends and Ad Managers with speed and accuracy.
Benefits
  • We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
  • FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.
  • Team member education and learning budget on courses, events and books.
  • Company activities, outings, and retreats.
  • 401(k) with a 3% Match.
  • WFH or come to the office. The choice is yours!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media buyingbudget managementcampaign optimizationaudience segmentationdata analysisattributiontrackingfinancial forecastingcreative feedbackcampaign setup
Soft skills
detail-orientedstrategic thinkingcommunicationcollaborationproblem-solving