SMB Team

Lead Generation Specialist

SMB Team

full-time

Posted on:

Location Type: Remote

Location: Remote • Pennsylvania • 🇺🇸 United States

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Salary

💰 $70,000 per year

Job Level

Senior

About the role

  • Create, build, execute, and launch data-driven campaigns across the Google Ads ecosystem.
  • Primarily leverage Google Ads PPC/SEM and Google Local Service Ads, but also Performance Max ads for lead generation and YouTube Ads for awareness.

Requirements

  • 2-4 years experience in paid search with a strong background in Google Ads specifically.
  • Experience with campaign builds, management, keyword research, ad copy creation, budget pacing required.
  • A background in lead generation campaigns for B2C and B2B clients is a plus.
  • Legal Marketing experience is a strong plus, especially for Criminal Defense and Personal Injury Law Firms.
Benefits
  • We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
  • An opportunity to earn quarterly bonuses based on performance.
  • Flexible vacation time - We encourage you to take time to recharge so you can be your best here at work.
  • Team member education and learning budget on courses, events and books.
  • Company activities, outings, and retreats.
  • Simple IRA WITH a 3% Match.
  • WFH or come to the office. The choice is yours!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google AdsPPCSEMPerformance Max adsYouTube Adscampaign managementkeyword researchad copy creationbudget pacinglead generation