Head of SSP

SmartyAds

Head of SSP leading SmartyAds' supply-side business growth and third-party monetization strategy. Collaborating with internal teams and managing P&L for optimal revenue and inventory monetization.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in AdTech and Programmatic Advertising with a focus on SSP management, publisher monetization, and strategic growth planning. Proficient in optimizing revenue through effective P&L management, yield optimization, and compliance with privacy regulations.

Highest-signal resume keywords

AdTech / Programmatic Advertising ExperienceGoogle MCM ExpertiseP&L OwnershipTraffic Quality ManagementPrebid.js Integrations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SSP ArchitectureYield OptimizationOpenRTB ProtocolVAST IntegrationsPublisher OnboardingRevenue ManagementFraud PreventionTraffic ValidationProgrammatic Auction DynamicsAnalytics Platforms

Soft Skills

NegotiationCollaborationStrategic Insight

Tools & Technologies

BI ToolsCRM SystemsGoogle MCMPrebid.jsDSPs

Industry Keywords

Programmatic Ecosystem TrendsPrivacy RegulationsGDPRTCFGPPCOPPACCPACTV MonetizationPublisher PartnershipsSupply Quality Management

About the role

Key responsibilities & impact

Develop and execute the strategic growth plan for the SmartyAds SSP and available third-party monetization platforms including Google MCM
Own the P&L, ensuring sustainable revenue growth and margin optimization
Lead publisher acquisition and monetization strategy, including high-value publisher partnerships
Build and scale Google MCM partnerships, onboarding and managing child publishers
Align own SSP inventory with demand-side needs, ensuring optimal fill rate, yield, and traffic quality
Drive CTV and Video (VAST) supply expansion, focusing on premium inventory integrations
Manage and expand third-party integrations, including Prebid.js header bidding connections with external DSPs and exchanges
Oversee supply quality management, including traffic validation, fraud prevention, and compliance
Define pricing strategy, floor management, and yield optimization frameworks
Serve as the main escalation point for strategic publisher and supply partners
Lead negotiations and recovery of critical supply integrations
Collaborate with Product and Engineering teams on SSP roadmap improvements, integrations, and feature development
Work closely with DSP teams to ensure supply-demand balance and maximize platform liquidity
Track programmatic ecosystem trends, including new monetization opportunities, formats, and regulatory changes
Represent the company at industry events, conferences, and partner meetings
Provide regular performance reports and strategic insights to executive leadership

Requirements

What you’ll need

3+ years of experience in AdTech / Programmatic Advertising, with strong SSP exposure
Proven experience working with publisher monetization and supply acquisition
Deep expertise in Google MCM (Multiple Customer Management) and publisher onboarding
Strong understanding of SSP architecture, auction mechanics, and yield optimization
Understanding of Video and CTV monetization, including VAST integrations
Strong understanding of OpenRTB protocol and programmatic auction dynamics
Experience working with publishers across Web and Mobile App environments
Strong knowledge of traffic quality metrics, fraud prevention, and inventory validation
Experience in P&L ownership and revenue management
Experience working with BI tools, analytics platforms, and CRM systems
Solid understanding of privacy regulations and frameworks (GDPR, TCF, GPP, COPPA, CCPA)
Fluent English (spoken and written)
Hands-on experience with Prebid.js integrations and header bidding ecosystems will be a plus.

Benefits

Comp & perks

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