Mid-level Marketing Analyst

SMARTSPACE

Marketing Analyst at Smartspace leading digital marketing and demand generation initiatives. Collaborating with Growth team to improve campaign performance and digital presence.

Posted 6/18/2026full-timeJoão Pessoa • 🇧🇷 BrazilMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

digital marketingdemand generationcampaign optimizationA/B testingperformance metricsconversion metricsCPL metricsanalytics interpretationjourney automatione-commerce

Soft Skills

relationship buildingcommunicationorganizational skillsstrategic planningcollaboration

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsGoogle Analytics 4Google Tag ManagerWordPresswebinarspodcastschatbotsSaaS

Industry Keywords

B2Bperformance marketingdigital experiencecustomer database segmentationgo-to-market strategiesfast-growing companiestechnology sectoradvertisingcommunicationsbusiness administration

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Manage and update the website and newsletter, ensuring performance, usability and continuous improvement
Drive enhancements to the digital experience across owned channels
Develop and execute demand generation strategies
Plan, execute and optimize campaigns on Google Ads, Meta Ads and LinkedIn Ads
Conduct A/B tests and implement data-driven improvements
Monitor performance, conversion and CPL metrics
Plan and run webinars, podcasts and other digital events
Support partner initiatives and go-to-market activities
Ensure the quality and segmentation of customer databases
Support nurturing and relationship-building initiatives across digital channels

Requirements

What you’ll need

Bachelor’s degree completed in Marketing, Communications, Advertising, Business Administration or related fields
Proven experience in digital marketing with a focus on performance and demand generation
Experience in SaaS, technology or B2B companies
Hands-on knowledge of Google Ads, Meta Ads and LinkedIn Ads
Familiarity with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
Experience with WordPress
Analytical skills to interpret metrics and optimize campaigns
**DIFFERENTIALS**
Experience with webinars and podcasts
Experience with chatbots and journey automation
Experience in e-commerce
Background in fast-growing SaaS companies

Benefits

Comp & perks

Food benefits your way: Meal/Food Card + Flexible Benefit Card for everyday use with freedom and convenience.
Health and well-being prioritized: Internal Health & Well-being program with ongoing initiatives + 2 psychology sessions/month + 1 nutritional assessment/month + up to 70% discount on medications.
Security for you and your family: Health Insurance + Dental Plan + Life Insurance
More quality of life: Access to Wellhub for maintaining physical and mental balance.
Your day, your way: Day off on your birthday to celebrate as you wish.
Continuous growth: Support for Corporate Education to encourage your professional development.
Recognition for results: Bonus for achieving targets, valuing your delivery and impact.