Business Development Representative

SmartSkin Technologies

Business Development Representative generating outbound sales leads in a hybrid role. Contributing to manufacturing optimization solutions for food, beverage, and pharmaceutical sectors.

Posted 7/25/2026full-timeFredericton • 🇨🇦 CanadaJuniorMid-Level💰 CA$50,000 - CA$65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in outbound sales strategies, including prospecting, lead generation, and effective communication. Proficient in utilizing CRM platforms to track and optimize sales activities and pipeline management.

Highest-signal resume keywords

Outbound Sales ExperienceLead Generation ToolsCRM PlatformsExcellent CommunicationSignal-Based Selling

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Outbound ProspectingSales Playbook DevelopmentPipeline ManagementData TrackingKPI Monitoring

Soft Skills

Confidence on the PhoneDecision-MakingAdaptability

Tools & Technologies

CRM SoftwareSales Prospecting Tools

Industry Keywords

SaaSManufacturingPharmaCPGIndustrial Verticals

About the role

Key responsibilities & impact

Own and execute outbound prospecting across email, phone, LinkedIn, and emerging channels to generate qualified pipeline
Conduct high-volume, high-quality outreach — you're confident on the phone and don't treat the first 'no' as the final answer
Research and identify target accounts and contacts that fit our Ideal Customer Profile (ICP)
Advance qualified leads to Account Managers, owning the hand-off and direct connection to the prospect
Track all activity, notes, and pipeline in our CRM — you keep your data clean and up to date
Design, test, and optimize outbound sequences and messaging — you'll develop what works and kill what doesn't
Identify patterns in what resonates with prospects and feed insights back to marketing and product
Monitor and report on KPIs, cadence structures, and reporting rhythms that will help continue to optimize the BDR function

Requirements

What you’ll need

2+ year of outbound sales, BDR/SDR, or cold outreach experience (SaaS preferred)
Demonstrated success hitting or exceeding activity and pipeline targets
Experience with CRM platforms, sales prospecting, and lead generation tools
Excellent written and verbal communication — your outreach gets replies
Comfortable with ambiguity and able to make smart decisions without a defined process
Familiarity with signal-based selling (intent data, job change alerts, funding triggers)
Background in building or contributing to sales playbooks or onboarding materials
Experience selling into manufacturing, pharma, CPG, or industrial verticals

Benefits

Comp & perks

Competitive compensation
Company-paid health and dental benefits
Group RRSP with matching
Real opportunities to grow your career while making an impact in a collaborative, forward-thinking environment