Smartsheet

Principal Campaign Marketing Manager

Smartsheet

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $147,500 - $192,500 per year

Job Level

Lead

About the role

  • Develop a deep understanding of the buyer persona and pain points
  • Work with the Content strategy and Product Marketing teams to develop engaging campaign messaging.
  • Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those
  • Heavily contributes to quarterly campaign planning and reporting
  • Heavily contributes to annual marketing strategy with an eye on the vision and MBOs
  • Work with Content, Corporate Communications, Field Marketing and Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap.
  • Develops quarterly campaign plan
  • Work with cross functional teams to execute campaign tactics
  • Lead programs and initiatives that involve participation from multiple campaigns
  • Shares best practices with campaign marketing counterparts and the greater Marketing org
  • Consistently looks for opportunities to improve campaign processes or cross functional collaboration
  • Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals
  • Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans.
  • Build repeatable tactic toolkits for optimal performance
  • Strong analytical skills to test, track and report out results and present them confidently
  • Offers suggestions for new ways to inspect result and measure performance of campaigns
  • Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement

Requirements

  • 10+ years SaaS B2B Marketing experience
  • 4+ years Campaign management experience
  • Strong influencing ability and executive presence
  • Excellent communications and organizational skills
  • Proven ability to work and thrive in a fast-paced environment
  • Comfortable managing multiple demands and meeting tight deadlines
  • Experience working at a growing company.
Benefits
  • Medical/vision and dental coverage options for full-time employees
  • 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
  • Monthly stipend to support your work and productivity
  • Flexible Time Away Program, plus Sick Time Off
  • US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
  • US employees receive 12 paid holidays per year
  • Up to 24 weeks of Parental Leave
  • Personal paid Volunteer Day to support our community
  • Opportunities for professional growth and development including access to Udemy online courses
  • Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
  • Teleworking options from any registered location in the U.S. (role specific)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementdata analysisKPI measurementcontent strategymarketing strategybuyer persona developmentcampaign planningperformance measurementreportingtactic toolkits
Soft Skills
influencing abilityexecutive presencecommunication skillsorganizational skillsanalytical skillscollaborationproblem-solvingcreativityadaptabilitytime management